Addressing the Quality Aspect for the Formulation Process in Emergent Strategy Making

融入品質觀點於突現策略制定的過程之中

班仁文(Ren-Wen Ben)；宮大川(Dah-Chuan Gong)；孟憲明(Hsien-Mi Meng)；洪子逸(Tsu-Yi Hung)

產品品質先期計畫 ； 突現策略 ； 層級－關卡分析機制 ； 車載資通訊系統 ； Advanced Product Quality Planning APQP ； emergent strategy making ； stage-gate analyzer ； Telematics

品質學報

18卷2期（2011 / 04 / 01）

155 - 172

英文

管理者鮮少注意到，策略制定和計畫施行之間存在著密不可分的關係。若能確保兩者的一致性，更可以增進策略執行的勝算。舉例來說，3C電子產品和汽車電子產品擁有共同的技術基礎，即便目前的台灣電子大廠多已成功導入APQP，並不意味著這些廠商可以順理成章地投入到產品規格要求嚴峻的汽車產業。因此，本研究提出的分析機制，旨在融入策略品質的觀點於策略制定過程之中，並以一車載資通系統導入NPD程序為例，說明此一觀點建立在各階層管理幹部的共識基礎上，才能確實地分析、評估實現願景的落差，了解必須加強的事項和努力方向，以強化突現策略的可行性。藉由各階層經理人事前縝密的溝通和評估，除了有助於了解突現策略以降低認知上的落差，在策略施行階段，更能夠凝聚全體員工的心力邁向企業新願景，促進策略執行的順暢度。

The interdependence between strategy-making and implementing plans improves the probability of execution success if the strategic consistency is confirmed between them. But few people carefully consider this issue, especially, while the 3C firms would expand their business field in developing the electrical/electronic (E/E) technology based vehicle products, which are against more rigorous specifications to the automotive industry. Hence, from the quality aspect, this paper proposes an analytical mechanism (i.e., stage-gate analyzer) to help the formulation process of strategy-making. We illustrate the strategic quality aspect across several management levels. We also apply an example in Telematics to demonstarte how to ensure process reengineering's consistency on the ongoing NPD process with APQP requested. Despite a lot of large 3C enterprises in Taiwan are running the requested now, both strategy and execution need company-wide common recognition and efforts. We find that a strong linkage between strategy-makers and executors would significantly reduce the deviation in identifying business vision and operational process, and then assist to improve their great foresight with consistent actions toward a business goal.

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