A STUDY ON THE AESTHETIC QUALITY IMPROVEMENT OF THE PRODUCT DESIGN

產品設計美感品質改善之研究

10.6220/joq.201906_26(3).0001

江雅媚(Ya-Mei Chiang)；陳文亮(Wen-Liang Chen)

aesthetic quality ； quality function deployment ； importance-performance analysis ； product design ； 美感品質 ； 品質機能展開 ； 重要度績效分析 ； 產品設計

品質學報

26卷3期（2019 / 06 / 30）

141 - 155

英文

This study treated air conditioners in households as an example, and combined importance-performance analysis (IPA) and quality function deployment (QFD) for quality analysis on products' aesthetic features. First, the consumer's expectations and satisfaction in the IPA for the product was investigated. The gap between expectation and satisfaction was calculated to weigh the importance of quality to the users. Subsequently, QFD was applied to construct the house of quality (HOQ). The proposed method is easy to implement and concerns about the aesthetic quality perceived by the users during computation. Hence, the proposed method is able to assist designers in effectively proposing strategies to improve the aesthetic quality design of existing products. The research results show that the panel of the air conditioner most needs to be improved, and in terms of design, certain decorative effects are required to create different product styles.

本研究以居家生活空調機產品為例，結合品質機能展開（quality function deployment，QFD）和重要度績效分析（importance-performance analysis，IPA）進行產品美感的品質分析。首先調查IPA中的消費者對於產品的期望值與滿意度，同時利用期望與認知差距的計算方式，來衡量顧客對要求品質的權重，接著再導入QFD建構品質屋（house of quality，HOQ）。此方式的運用兼具了傳統QFD簡單易於執行的優點，且在運算過程中更加重視顧客所關心的美感品質，如此能協助設計師有效地提出改善現有產品美感品質設計的策略。研究結果顯示，空調機的面板最需要改善，設計上需要增加一些裝飾的效果，來營造出產品的不同風格。

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