大學圖書館網站超連結研究

A Study of Hyperlinks in University Library Websites

10.6575/JoLIS.2007.62.02

蘇諼(Sherry Shiuan Su)

大學圖書館 ； 網站 ； 網路資源 ； 超連結 ； University library ； Website ； Internet resources ； Hyperlinks

圖書與資訊學刊

62期（2007 / 08 / 01）

22 - 34

繁體中文

網站之間的超連結讓兩個網站產生相關的連接，而連結到可靠性高的網站往往也是提升本身可靠性的重要因素。近幾年來，超連結分析研究不斷增長，然而關於學術圖書館網站超連結的建立動機與決定影響因素等問題卻很缺乏深入探討。本研究以電子問卷、個人訪談與內容分析法，針對國內大學圖書館網站與網站建置者進行研究，研究目的包括(1)大學圖書館網站超連結的選擇方式與選擇動機；(2)學術網路資源的可靠性與超連結之間的關係；(3)超連結在圖書館推廣與行銷服務上扮演的角色；以及(4)圖書館本身在連結可靠的網路資源上扮演的角色。最後研究結果可歸納為以下四點：(1)大學圖書館網站超連結的選擇方式分歧；(2)大學圖書館網站超連結的選擇動機兼具主動與被動性；(3)設有依主題分類的專題性學術網路資源連結的圖書館仍佔少數；(4)超連結在圖書館推廣與行銷服務上扮演的角色獨特。

A hyperlink between two websites keeps the two sites together. Besides, a hyperlink to a credible site contributed to increasing a site's credibility. Recently, there has been a growth of hyperlink analysis studies in the Internet community. However, there remains a lack of studies on the motivation and influential factors of establishing hyperlinks on academic library websites. In view of the lack, the purpose of this study aims to investigate the issue of motivation for establishing hyperlinks on university library websites. Research methods utilized to collect data for the investigation include electronic questionnaires, personal in-depth interviews, and content analysis. Webmasters and librarians involved in the website creation and maintenance were interviewed. The research findings reveal that (1) hyperlinks in university websites were created by various ways; (2) creation motivations for links in academic websites can be categorized as active and passive; (3) very few library websites created subject-oriented academic internet resources; and (4) hyperlinks play a unique role in promoting library resources and services to the user community.

1. Source evaluation tutor: CARS
2. Case, D. O.,Higgins, G.M.(2000).How can we investigate citation behaviour? A study of reasons for citing literature in communication.Journal of the American Society for Information Science,51(7),635-645.
3. Cashen, T.(1995).The internet and art history: A tool or a toy?.Computers and the History of Art Journal,5(2),15-32.
4. Chu, H.(2003).Reasons for sitation (hyperlinking): What do they imply for webometric research?.Paper presented at the meeting of the International Conference on Scientometrics and Informetrics,Beijing, China:
5. Cronin, B.(1998).Invoked on the web.Journal of the American Society for Information Science,49(14),1319-1328.
6. Cronin, B.,Hert, C. A.(1995).Scholarly foraging and network discovery tools.Journal of Documentation,51(4),390-391.
7. Cronin, B.,McKim, G.(1996).Science and scholarship on the world wide web: A North American perspective.Journal of Documentation,52(2),163-171.
8. Egghe, L. L.,Rousseau, R.(1990).Introduction to informetrics: Quantitative methods in library, documentation, and information science.Amsterdam:Elsevier.
9. Ensor, P.(1997).Credibility and accuracy on the web: The librarian`s role.Technicalities,17(4),23-32.
10. Kelland, J. L.,Young, A. P.(1998).Encyclopedia of library and information science.New York:Marcel Dekker.
11. Kim, H.(2000).Motivations for hyperlinking in scholarly electronic articles: A qualitative study.Journal of the American Society for information Science,51(10),887-899.
12. Kling, R.,McKim, G.(1999).Scholarly communication and the continuum of electronic publishing.Journal of American Society for Information Science,50(10),890-906.
13. Marchionini, G.(1996).Resource search and discovery.CA:Getty Art History Information Program.
14. Examining the determinants of who is hyperlinked to whom: A survey of webmasters in Korea
15. Hyperlink analyses of the world wide web: A review
16. Web links as analogues of citations
17. What is this link doing here? Beginning a fine-grained process of identifying reasons for academic hyperlink creation
18. Thelwall, M.(2002).The top 100 linked pages on UK University web sites: High inlink counts are not usually directly associated with quality scholarly content.Journal of Information Science,28(12),483-491.
19. Wilkinson, D.(2003).Motivations for academic web site interlinking: Evidence for the web as a novel source of information on informal scholarly communication.Journal of Information Science,29(2),49-56.
20. 方靜如(2002)。臺北市，政治大學圖書資訊與檔案學研究所。
21. 趙蓉英、段宇鋒、邱均平(2005)。網路信息計量學研究(I)－網路鏈接研究的現狀及趨勢。情報學報，2
22. 蔡明月(2002)。網路計量學。圖書與資訊學刊，42，1-14。