反毒資源線上博物館使用現況與資源可用性分析

Analyses of the Trends in Use of and Satisfaction with the Online Museum of anti-drug Resources

10.6288/TJPH2010-29-06-08

林素真(Sue-Jen Lin)

反毒宣導 ； 反毒資源線上博物館 ； 資源可用性 ； 網站使用滿意度 ； anti-drug promotion ； Online Museum of Anti-drug Resources ； information resourcefulness ； website user satisfaction

台灣公共衛生雜誌

29卷6期（2010 / 12 / 01）

538 - 550

繁體中文

目標：瞭解(1)反毒資源線上博物館的使用現況及(2)網站的資源可用性與使用者對網站的滿意度間的關聯性。方法：本研究(1)利用查詢過程記錄分析的技術以研判反毒資源線上博物館網站二年的使用趨勢及造訪者的行為；(2)以線上問卷調查的方式評估網站的使用是否能解決使用者的資訊問題及其與網站滿意度的關係。結果：(1)網站的使用量以平日較高而東暑假期間較低；其使用情形與上班（上課）族的作息相仿；有超過一半的使用者在網站停留不到3分鐘。最常被瀏覽、進入率及離開率最高的網頁皆為flash首頁；(2)網站的使用滿意度由使用者所要解決的問題或達成的目的是否能在反毒資源線上博物館網站後獲得解決及達成目的來決定。結論：為增加反毒資源線上博物館網站的使用流量及使用滿意度，反毒資源線上博物館網站在設計上不應全站使用flash架設、要加強搜尋功能、應充實網站內容及加強網站宣傳。

Objectives: This study investigated the browsing trends for the Online Museum of Anti-drug Resources (OMAR) and the relationship between website information and website user satisfaction. Methods: This study employed weblog analysis techniques to gauge the browsing trends of OMAR users for two years and to track website visitors' behaviors. It then used online questionnaires to determine if users' problems were solved by visiting OMAR and if they were satisfied with website use. Results: The website was visited most often during weekdays and used less during summer and winter vacations. The use pattern of OMAR was similar to the daily routine of white collar workers and students. Over half of the users stayed on OMAR for fewer than 3 minutes. The web page which was visited most often was the flash homepage. Website user satisfaction was determined by whether the user’s problems were solved and goals achieved after visiting OMAR. Conclusions: To attract more visitors to OMAR and to improve user satisfaction with OMAR, flash applications for the design and infrastructure of OMAR should not be added, but the functions of its search engine enhanced, its content enriched and diversified, and the website promoted instead.

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