题名

評論:拒菸廣告的恐懼訴求對年輕族群的說服效果:調控焦點與訊息框架之影響

DOI

10.6288/TJPH2013-32-01-08

作者

陳芬苓

关键词
期刊名称

台灣公共衛生雜誌

卷期/出版年月

32卷1期(2013 / 02 / 01)

页次

75 - 75

内容语文

繁體中文

主题分类 醫藥衛生 > 預防保健與衛生學
醫藥衛生 > 社會醫學
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被引用次数
  1. 陳冠名,倪瑛蓮(2021)。調控焦點理論在運動休閒消費行為研究之運用。嘉大體育健康休閒期刊,20(2),97-107。
  2. 蕭至惠,陳冠仰,陳令芷(2020)。訊息可信度、廣告迴避、網頁適配程度與廣告效果之研究。行銷科學學報,16(1),55-80。
  3. 葉淑娟、游秋月、陳彥澄、張朝卿、袁國書、林慧真、周郁芳(2015)。探討不安全感與健康意識程度對健康預防行為之影響。臺灣公共衛生雜誌,34(6),605-615。