题名

全面品質管理之市場導向、學習導向與品質導向三者配合的重要性-以軟體產業爲例

并列篇名

The Importance of Fit among Market Orientation, Learning Orientation, and Quality Orientation in TQM-An Example from Software Industry

DOI

10.6160/2006.06.05

作者

王存國(Eric T.G. Wang);魏小蘭(Hsiao-Lan Wei);陳小芬(Jessica H.F. Chen)

关键词

全面品質管理 ; 市場導向 ; 學習導向 ; 品質導向 ; 配合度 ; Total Quality Management ; Market Orientation ; Learning Orientation ; Quality Orientation ; Fit

期刊名称

中山管理評論

卷期/出版年月

14卷2期(2006 / 06 / 01)

页次

429 - 449

内容语文

繁體中文

中文摘要

本研究分析全面品質管理概念中的三個重要的構念-市場導向、學習導向、品質導向,強調組織實施全面品質管理,必須此三種導向能夠相互配合,才能有效的達到創造競爭力與改善企業績效的目標。本研究以台灣軟體產業為樣本,實證分析分別以共變模式與特徵偏離模式檢驗配合度的概念,最後兩種模式皆支持本研究的假說。實證結果顯示企業實行全面品質管理,必需將市場與組織內部活動緊密結為一體:(1)、注重顧客需求市場資訊的搜集與散佈;(2)、以適應性學習及創造性學習來有效利用市場資訊,產生跳躍式的改進策略;(3)、再輔以高品質流程改善,實現創新策略的想法。如此三者相互配合,才能達到產品與服務績效提昇的效益。最後,本研究針對研究結果提出管理上的意涵。

英文摘要

This paper investigates three important dimensions-market orientation, learning orientation, and quality orientation-in total quality management (TQM) and emphasizes the need of fit among these three orientations for achieving competitive advantage and improving firm performance. With a focus on the software industry in Taiwan, our empirical analysis incorporates both covariance and profile deviation models to operationalize the concept of fit. The results corroborate both models and thus support our theoretical propositions. The results suggest that software firms should link internal processes with market activities by focusing on customer/market information collection and dissemination, exploring market information through adaptive and generative learning, developing innovative strategies for improvement, and then implementing such innovative strategies with quality processes. As such, software firms can gain better product and service performance. The implications of the study are provided.

主题分类 社會科學 > 管理學
参考文献
  1. 林清河、施坤壽(2003)。組織結構、全面品質管理、ISO 9000與競爭優勢、組織績效之結構化模式組織分析。管理學報,20(5),965-992。
    連結:
  2. Adams, M.,Day, G. S.,Dougherty, D.(1998).Enhancing new product development performance: an organizational learning perspective.Journal of Product Innovation Management,15,403-422.
  3. Ahire, S.L.,Golbar, D.Y.,Wailer, M.A.(1996).Development and validation of TQM implementation constructs.Decision Sciences,27(1),23-56.
  4. Alkhafaji, A.P.,Yoossef, M.A.,Sardcssia, R.(1998).TQM strategic management and business process re-engineering: the future challenge.International Journal of Technology Management,16,383-392.
  5. Anderson, E. W.,Fornell, C.,Lehmann, DR.(1994).Customer satisfaction, market share, and profitability: findings from Sweden.Journal of Marketing,58(3),53-66.
  6. Argyris, C.(1977).Double loop learning in organizations.Harvard Business Review,55(5),115-125.
  7. Argyris, C.(1993).Knowledge for Action: A Guide to Overcoming Barriers to organizational Change.
  8. Argyris, C.,Schon, D.(1978).Organizational Learning : A Theory of Action Perspective.
  9. Baker, WE.,Sinkula, J.M.(1999).The synergistic effect of market orientation and learning orientation on organizational performance.Academy of Marketing Science Joumal,27(4),411-427.
  10. Bhattacharya, T.K.,Zoubi, T.A.,Suckar, A.(1998).Application of total quality management concepts to a business school.International Journal of Technology Management,16,520-531.
  11. Chandra, M.(1993).Total quality management in management development.Journal of Management Development,12(7),19-31.
  12. Day, G. S.(1994).The capabilities of market-driven organizations.Journal of Marketing,58(4),37-52.
  13. De Guts, A P.(1988).Plaroing as learning.Harvard Business Review,66(2),70-74.
  14. Dean, J.W.,Jr.,Bowen, D.E.(1994).Management theory and total quality: improving research and practice through theory development.Academy of Management Review,19(3),392-418.
  15. Dellana, S.A.,Hauser, R.D.(1999).Toward defining the quality culture.Engineering Management Journal,11(2),11-15.
  16. Douglas, T.J.,Judge, W.Q.,Jr.(2001).Total quality management implementation and competitive advantage: the role of structural control and exploration.Academy of Management Journal,44(1),158-169.
  17. Drazin, R.,Van de Ven, A.H.(1985).Alternative forms of fit in contingency theory.Administrative Science Quarterly,30(4),514-539.
  18. Easton, GS.,Jarrell, S.L.(1998).The effects of total quality management on corporate performance: an. empirical investigation.Journal of Business,71(2),253-307.
  19. Forza, C.,Filippini, R.(1998).TQM impact on quality conformance and customer satisfaction: a causal model.International Journal of Production Economics,55(1),1-20.
  20. Gaski, J.F.(1986).Interrelations among a channel entity‵s power sources: impact of the exercise of reward and coercion on expert, referent, and legitimate power sources.Journal of Marketing Research,23(1),62-77.
  21. Gurteen, D.(1998).Knowledge, creativity and innovation.Journal of Knowledge Management,2(1),5-13.
  22. Hackman, J.R.,Wageman, R.(1995).Total quality management: empirical, conceptual, and practical issues.Administrative Science Quarterly,40(2),309-342.
  23. Hendricks, K.B.,Singhal, V.R.(2001).Firm characteristics, total quality management, and financial performance.Journal of Operations Management,19,269-285.
  24. Hill, C. W. L.,Jones, OR.(1998).Strategic Management: An Integrated Approach.
  25. Ho, D.C.K,Duffy, TC.,Shih, H.M.(2001).Total quality management: an empirical test for mediation effect.International Journal of Production Research,39,529-548.
  26. Hurley, RE,Laitamak.i, J.M.(1995).Total quality research: integrating market and the organization.California Management Review,38(1),59-78.
  27. Isaac, G, Rajendran, C.,Anantharaman, R.N.(1993).A conceptual framework for total quality management in software organizations.Total Quality Management,15(3),307-344.
  28. Jaworski, B.J.,Kohli, A.K.(1993).Market orientation: antecedents and consequences.Journal of Marketing,57(3),53-70.
  29. Juran, J.M.(1992).Juran on Quatit by Design.
  30. Kohli, A.K.,Jaworski, BJ.(1990).Market orientation: the construct, research propositions, and managerial implications.Journal of Marketing,54(2),1-18.
  31. Kordupleski, R.E.,Rust, R.T.,Zahorik, A.J.(1993).California Management Review,35(3),82-95.
  32. Lukas, B.A.(1999).Strategic type, market orientation, and the balance between adalability and adaptation.Journal of Business Research,45(2),147-156.
  33. McKee, D.(1992).An organizational learning approach to product innovation.Journal of Product Innovation Management,9(3),232-245.
  34. Mobs-Jackson, I.(1998).Managing a total quality orientation-factors affecting custonier satisfaction.Industrial Marketing Management,27(2),109-125.
  35. Mobs-Jackson, I.(1998).Conceptualizing total quality orientation.European Journal of Marketing,32((1/2)),13-22.
  36. Narver, J.C.,Slater, S.F.(1990).The effect of a market orientation on business profitability.Journal of Marketing,54(4),20-35.
  37. Pelham, A.M.(1997).Mediating influences on the relationship between market orientation and profitability in small industrial firms.Journal of Marketing Theory and Practice,5(3),55-76.
  38. Popper, M.,Lipshitz, R.(1998).Organizational learning mechanisms: a structural and cultural approach to organizational learning.Journal of Applied Behavioral Science,34(2),161-179.
  39. Powell, T.C.(1995).Total quality management as competitive advantage: a review and empirical study.Strategic Management Journal,16(1),15-27.
  40. Reed, R.,Lemak, D.J.,Montgomery, J.C.(1996).Beyond process: TQM content and firm performance.Academy of Management Review,21(1),173-202.
  41. Saraph, IV.,Sebastian, R.J.(1993).Developing a quality culture.Quality Progress,26(9),73-78.
  42. Senge, P.(1999).It‵s the learning: the real lesson of the quality movement.The Journal for Quality & Participation,22(6),34-40.
  43. Simester, D. I.,Hauser, J.R.,Wernerfelt, B.,Rust, R.T.(2000).Implementing quality improvement programs designed to enhance customer satisfaction: quasi experiments in the United States and Spain.Journal of Marketing Research,37(1),102-112.
  44. Sinkula, J.M.(1994).Market information processing and organizational learning.Journal of Marketing,58(1),35-45.
  45. Sinkula, J.M.,Baker, W.E.,Noordewier, T.(1997).A framework for market-based organizational learning: linking values, knowledge, and behavior.Academy of Marketing Science Journal,25(4),305-318.
  46. Sitkin, S.B.,Sutcliffe, K.M.,Schroeder, R.G.(1994).Distinguishing control from learning in total quality management: a contingency perspective.Academy of Management Review,19(3),537-564.
  47. Slater, S.E,Narver, J.C.(1995).Market orientation and the learning organization.Journal of Marketing,59(3),63-74.
  48. Slater, S.F.,Narver, J.C.(1994).Does competitive environment moderate the market orientation-performance relationship?.Journal of Marketing,58(1),46-55.
  49. Slater, S.F.,Narver, J.C.(1998).Customer-led and market-oriented: let‵s not confuse the two.Strategic Management Journal,19(10),1001-1006.
  50. Sussan, A.P.,Johnson, W.C.(1996).Integrating customer-base strategies into effective measurement.Computers & Industrial Engineering,31((1-2)),71-74.
  51. Sussan, A.P.,Johnson, W.C.(1997).The impact of market/quality orientation on business performance.Computers & Industrial Engineering,33((1-2)),161-165.
  52. Venkatramafl, N.(1989).The concept of fit in strategy research: toward verbal and statistical correspondence.Academy of Management Review,14(3),423-444.
  53. Venkatraman, N.(1990).Performance implications of strategic coalignment: a methodological perspective.Journal of Management Studies,27(1),19-41.
  54. Westbrook, J.D.(1993).Organizational culture and its relationship to TQM.Industrial Management,35(1),1-3.
  55. 林清河、周福星、譚伯群、施坤壽(1998)。品質管理與組織氣候及績效之關聯性分析。中山管理評論,6(4),1057-1080。
  56. 盧淵源、吳雪馥、張存金(1995)。全面品質管理之影響因素及其引進、推行之探討-台灣製造業之實證研究。品質學報,2(1),101-121。
被引用次数
  1. 簡禎富、許鉅秉、林國義、吳政鴻(2016)。台灣生產與作業管理之相關期刊文獻回顧與前瞻:從工業3.0 到工業3.5。管理學報,33(1),87-103。
  2. 賴其勛、黃金安、翁瑞宏、胡哲生(2011)。醫院市場導向對醫病關係影響之質性研究。醫護科技期刊,13(1),48-61。
  3. 魏若婷、張瑞當、張菁萍、沈文華(2009)。台灣會計學術研究回顧與展望。中山管理評論,17(2),453-481。