题名

通路權力、通路氣候、夥伴關係與合作績效之研究：數位相機產業實證

并列篇名

A Study on Marketing Channel Power, Channel Climate, Partnership and Cooperation Performance: An Empirical Study of the Digital Camera Industry in Taiwan

作者

胡同來(Tung-Lai Hu)；莊紹妤(Shao-Yu Chuang)；謝文雀(Wen-Chueh Hsieh)；郭人介(R. J. Kuo)

关键词

通路權力 ； 夥伴關係 ； 通路氣候 ； 合作績效 ； Channel Power ； Partnership ； Channel Climate ； Cooperation Performance

期刊名称

管理與系統

卷期/出版年月

17卷2期（2010 / 04 / 01）

页次

183 - 205

内容语文

繁體中文
中文摘要

在通路關係中，透過通路成員的合作能創造較佳的績效，因此本研究是要探討通路權力、通路氣候、夥伴關係及合作績效之間的關係，並建構一研究行銷通路關係的理論架構，且以台北市資訊業數位相機經銷商爲研究對象，採用問卷調查法發放180份，有效回收問卷139份，再利用LISREL驗證其關係。研究結果顯示：通路中若存在夥伴關係，對雙方合作績效的提昇有正面影響；通路權力適當的應用，和通路氣候良好情況下，對夥伴關係之建構有正向影響。雖然通路權力對合作績效無直接影響，但透過其緊密的夥伴關係能加強其合作績效；通路權力與通路氣候有顯著相關。
主题分类 基礎與應用科學 > 統計
社會科學 > 財金及會計學
社會科學 > 管理學
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被引用次数
  1. 陳律睿(2018)。國際化策略與子公司通路承諾之關係分析。商略學報，10(2)，89-108。
  2. 劉鳳冠、黃慧玲、郭威伯、許英傑(2011)。供貨商影響策略與通路關係之研究─通路氣候中介效果。中山管理評論，19(4)，1003-1033。
  3. 趙義隆、許旭緯(2013)。百貨業環境複雜度與組織變革之關係：以M百貨與U品牌為例。行銷評論，10(2)，117-144。
  4. (2022)。天然氣導管工程公司關係品質、忠誠度受前置因素影響之研究。朝陽商管評論，18(2)，19-44。
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