题名

The Efficiency-oriented and Value-oriented Route in the Value-building Framework of Green Businesses

并列篇名

綠色企業價值建立架構中的效率導向路徑與價值導向路徑

DOI

10.29416/JMS.202104_28(2).0002

作者

陳澤義(Tser-Yieth Chen)；吳雪伶(Hsueh-Ling Wu)；林思妤(Ssu-Yu Lin)

关键词

Business Resource Integration ； Value-In-Use ； Green Shared Value ； Green Trust ； Reciprocity Value ； 企業資源整合 ； 使用價值 ； 綠色共享價值 ； 綠色信任 ； 互惠價值

期刊名称

管理與系統

卷期/出版年月

28卷2期（2021 / 04 / 01）

页次

157 - 194

内容语文

英文
中文摘要

This study develops how green business builds the value via an efficiency-oriented route and a value-oriented route, respectively. The efficiency-oriented route starts with business resource integration, which expresses how a green business maximizes its resource efficiency to obtain appropriate value-in-use (economic value) via user experience. The value-oriented route starts with green shared value, which expresses how a green business seeks to the cooperative contribution of consumers and businesses that is created to obtain reciprocity value (social value) via green trust. We surveyed 525 customers who purchased environment-friendly products in Taiwan. This empirical study employed structural equation modeling and found that the value-oriented route has a greater influence on the reciprocity value. This path indicates that the green shared value has the strongest positive effect on green trust, which positively influences the reciprocity value.
英文摘要

本研究分別研究綠色企業如何通過以效率為導向的路徑，和以價值為導向的路徑來創造價值。以效率為導向的路徑係從企業資源整合開始，它說明綠色企業如何最大化其資源效率，從而透過使用者經驗來獲得適當的使用價值（經濟價值）。以價值為導向的路徑則是從綠色共享價值開始，它說明綠色企業如何尋求消費者和企業的合作貢獻，而通過綠色信任以獲得互惠價值（社會價值）。我們調查525名在臺灣購買綠色環保產品的消費者，實證研究採用結構方程式建模。實證結果發現價值導向路徑對於互惠價值的影響較大。該路徑表明，綠色共享價值對綠色信任具有最強的正向影響作用，對於互惠價值亦有正向的影響。
主题分类 基礎與應用科學 > 統計
社會科學 > 財金及會計學
社會科學 > 管理學
参考文献
  1. Ainsworth-Rowen, E.(2019).Networked, Smart, and Responsive Devices in Sustainable Internet-of-Things-Based Manufacturing Systems: Industrial Value Creation, Cognitive Decision-Making Algorithms, and Operational Performance Improvement.Economics, Management, and Financial Markets,14(3),9-15.
  2. Albert, W.,Tullis, T.(2013).Measuring the User Experience: Collecting, Analyzing, and Presenting Usability Metrics.NY:Newnes.
  3. Albort-Morant, G.,Leal-Millán, A.,Cepeda-Carrión, G.(2016).The Antecedents of Green Innovation Performance: A Model of Learning and Capabilities.Journal of Business Research,69(11),4912-4917.
  4. Ashforth, B,Mael, F.(1989).Social Identity Theory and the Organization.Academy of Management Review,14(1),20-39.
  5. Bagozzi, R. P.,Yi, Y.(1988).On the Evaluation of Structural Equation Models.Journal of the Academy of Marketing Science,16(1),74-94.
  6. Barta, T.,Barwise, P.(2017).The Twelve Powers of a Marketing Leader: How to Succeed by Building Customer and Company Value.New York, NY:McGraw-Hill.
  7. Berry, L. L.,Carbone, L. P.,Haeckel, S. H.(2002).Managing the Total Customer Experience.MIT Sloan Management Review,43(3),85-89.
  8. Bickart, B.,Ruth, J. A.(2013).Green Eco-Seals and Advertising Persuasion.Journal of Advertising,41(2),51-67.
  9. Bollen, K. A.,Long, J. S.(1993).Testing Structural Equation Models.Beverly Hill, CA:Sage.
  10. Calton, J. M.,Werhane, P. H.,Hartman, L. P.,Bevan, D.(2013).Building Partnerships to Create Social and Economic Value at The Base of the Global Development Pyramid.Journal of Business Ethics,117(5),721-733.
  11. Chan, K. W.,Li, S. Y.(2010).Understanding Consumer-to-Consumer Interactions in Virtual Communities: The Salience of Reciprocity.Journal of Business Research,63(9-10),1033-1040.
  12. Chang, C. H.(2018).How to Enhance Green Service and Green Product Innovation Performance? The Roles of Inward and Outward Capabilities.Corporate Social Responsibility & Environmental Management,25(4),411-425.
  13. Chang, C. M.,Hsu, M. H.(2016).Understanding the Determinants of Users’ Subjective Well-Being in Social Networking Sites: An Integration of Social Capital Theory and Social Presence Theory.Behaviour & Information Technology,35(9),720-729.
  14. Chen, B. W.,Wei, T. H.(2017).An Empirical Study on the Relationship among Slack Resources, Resource Deployment, Turnaround Strategy, and Turnaround Performance.International Journal of Organizational Innovation,10(3),210-228.
  15. Chen, K. H.,Kou, M. T.(2014).Staged Efficiency and its Determinants of Regional Innovation Systems: A Two-Step Analytical Procedure.Annals of Regional Science,52(2),627-657.
  16. Chen, Y. S.,Chang, C. H.(2012).Enhance Green Purchase Intentions: The Roles of Green Perceived Value, Green Perceived Risk, and Green Trust.Management Decision,50(3),502-520.
  17. Cheung, G. W.,Lau, R. S.(2012).A Direct Comparison Approach for Testing Measurement Invariance.Organizational Research Methods,15(2),167-198.
  18. Cohen, B.,Muñoz, P.(2017).Entering Conscious Consumer Markets: Toward a New Generation of Sustainability Strategies.California Management Review,59(4),23-48.
  19. Cullen, J. B.,Parboteeah, K. P.(2013).Multinational Management: A Strategic Approach.NY:Thomson Learning, Inc.
  20. Diener, E.(Ed.)(2008).The Science of Well-Being: The Collected Works of Ed Diener, Social Indicators Research Series 37.Dordrecht:Springer.
  21. Dogerlioglu-Demir, K.,Tansuhajb, P.,Cotec, J.,Akpinar, E.(2017).Value Integration Effects on Evaluations of Retro Brands.Journal of Business Research,77(1),124-130.
  22. Eberhart, A. K.,Naderer, G.(2017).Quantitative and Qualitative Insights into Consumers’ Sustainable Purchasing Behaviour: A Segmentation Approach Based on Motives and Heuristic Cues.Journal of Marketing Management,33(13-14),1149-1169.
  23. Edvardsson, B.,Kleinaltenkamp, M.,Tronvoll, B.,McHugh, P.,Windahl, C.(2014).Institutional Logics Matter When Coordinating Resource Integration.Marketing Theory,14(3),291-309.
  24. Eggert, A.,Ulaga, W.(2002).Customer Perceived Value: A Substitute for Satisfaction in Business Markets.The Journal of Business and Industrial Marketing,17(2/3),107-118.
  25. Fornell, C.(1982).A Second Generation of Multivariate Analysis.New York, NY:Praeger.
  26. Fornell, C.,Larcker, D. F.(1981).Evaluating Structural Equation Models with Unobservable Variables and Measurement Error.Journal of Marketing Research,18(1),39-50.
  27. Garbuio, M.,King, A. W.,Lovallo, D.(2011).Looking Inside: Psychological Influences on Structuring a Firm’s Portfolio of Resources.Journal of Management,37(5),1444-1463.
  28. Gefen, D.,Karahanna, E.,Straub, D. W.(2003).Trust and TAM in Online Shopping: An Integrated Model.MIS Quarterly,27(1),51-90.
  29. Gierl, H.,Huettl, V.(2010).Are scarce products always more attractive? The interaction of different types of scarcity signals with products’ suitability for conspicuous consumption.International Journal of Research in Marketing,27,225-235.
  30. Gierl, H.,Plantsch, M.,Schweidler, J.(2008).Scarcity effects on sales volume in retail. International Review of Retail.Distribution and Consumer Research,18,45-61.
  31. Gilliam, D. A.,Rayburn, S. W.(2016).Propensity for Reciprocity among Frontline Employees.Journal of Services Marketing,30(3),290-301.
  32. Governance, Competence,Entrepreneurship, Foss, N.(2000).Mahnke.Oxford:Oxford University Press.
  33. Grönroos, C.,Voima, P.(2013).Critical Service Logic: Making Sense of Value Creation and Co-Creation.Journal of the Academy of Marketing Science,41(2),133-150.
  34. Guillaume, Y. R. F.,Brodbeck, F. C.,Riketta, M.(2012).Surface- and Deep-Level Dissimilarity Effects on Social Fusion and Individual Effectiveness Related Outcomes in Work Groups: A Meta-Analytic Integration.Journal of Occupational & Organizational Psychology,85(1),80-115.
  35. Hair, J.,Risher, J.,Sarstedt, M.,Ringle, C.(2019).When to Use and How to Report the Results of PLS-SEM.European Business Review,31(1),2-24.
  36. Halvorsen, K.(2018).Questions as Interactional Resource in Team Decision Making.International Journal of Business Communication,55(1),69-93.
  37. Heinonen, K.,Strandvik, T.,Mickelsson, K. J.,Edvardsson, B.,Sundström, E.,Andersson, P.(2010).A Customer-Dominant Logic of Service.Journal of Service Management,21(4),531-548.
  38. Hodgson, G. M.(2000).The Marketing of Wisdom: Resource-Advantage Theory.Journal of Macromarketing,20(1),68-72.
  39. Howell, A.,Kirk-Brown, A.,Cooper, B.(2012).Does Congruence between Espoused and Enacted Organizational Values Predict Affective Commitment in Australian Organizations.The International Journal of Human Resource Management,23(4),731-747.
  40. Hu, L.,Bentler, P. M.(1999).Cutoff Criteria for Fit Indices in Covariance Structure Analysis: Conventional Versus New Alternatives.Structural Equation Modeling,6(1),1-55.
  41. Huang, J. W.,Li, Y. H.(2017).Green Innovation and Performance: The View of Organizational Capability and Social Reciprocity.Journal of Business Ethics,145(2),309-324.
  42. Huber, F.,Herrmann, A.,Henneberg, S. C.(2007).Measuring Customer Value and Satisfaction in Services Transactions, Scale Development, Validation and Cross-Cultural Comparison.International Journal of Consumer Studies,31(6),554-564.
  43. Hur, W. M.,Kim, Y. S.,Park, K. D.(2013).Assessing the Effects of Perceived Value and Satisfaction on Customer Loyalty: A 'Green' Perspective.Corporate Social Responsibility and Environmental Management,20(1),146-156.
  44. Jaakkola, E.,Hakanen, T.(2013).Value Co-Creation in Solution Networks.Industrial Marketing Management,42(1),47-58.
  45. Jang, W. E.,Ko, Y. J.,Morris, J. D.(2015).Scarcity message effects on consumption behavior: Limited edition product considerations.Psychology and Marketing,32,989-1001.
  46. Jih, W. J. K.,Lee, S. F.,Tsai, Y. C.(2007).Effects of Service Quality and Shared Value on Trust and Commitment: An Empirical Study of 3Cs Product Customers in Taiwan.International Journal of Business Studies,15(2),83-90.
  47. Johnson, M.,Redlbacher, F.,Schaltegger, S.(2018).Stakeholder Engagement for Corporate Sustainability: A Comparative Analysis of B2C and B2B Companies.Corporate Social Responsibility & Environmental Management,25(4),659-673.
  48. Jöreskog, K. G.,Sörbom, D.(1993).LISREL S: Structural Equation Modeling with the SIMPLIS Command Language.Hillsdale, NJ:Erlbaum.
  49. Joshi, A. W.(2009).Continuous Supplier Performance Improvement: Effects of Collaborative Communication and Control.Journal of Marketing,73(1),133-150.
  50. Joshi, Y.,Rahman, Z.(2015).Factors Affecting Green Purchase Behaviour and Future Research Directions.International Strategic Management Review,3(1-2),128-143.
  51. Jung, J. M.,Kellaris, J. J.(2004).Cross-national differences in proneness to scarcity effects: The moderating roles of familiarity, uncertainty avoidance, and need for cognitive closure.Psychology & Marketing,21,739-753.
  52. Kassim, N.,Abdullah, A. N.(2010).The Effect of Perceived Service Quality Dimensions on Customer Satisfaction, Trust, and Loyalty in E-Commerce Settings: A Cross Cultural Analysis.Asia Pacific Journal of Marketing and Logistics,22(3),351-371.
  53. Kastalli, I. V.,Looy, B. V.(2013).Servitization: Disentangling the Impact of Service Business Model Innovation on Manufacturing Firm Performance.Journal of Operations Management,31(4),169-180.
  54. Khandelwal, K. A.,Mohendra, N.(2010).Espoused Organizational Values, Vision, and Corporate Social Responsibility: Does It Matter to Organizational Members?.The Journal for Decision Makers,35(3),19-35.
  55. Kim, H. W.,Xu, Y.,Gupta, S.(2012).Which Is More Important in Internet Shopping, Perceived Price or Trust?.Electronic Commerce Research and Applications,11(3),241-252.
  56. Konuk, F. A.,Rahman, S. U.,Salo, J.(2015).Antecedents of Green Behavioral Intentions: A Cross-Country Study of Turkey, Finland and Pakistan.International Journal of Consumer Studies,39(4),586-596.
  57. Ku, H. H.,Kuo, C. C.,Kuo, T. W.(2012).The effect of scarcity on the purchase intentions of prevention and promotion motivated consumers.Psychology and Marketing,29,541-548.
  58. Kumar, V.,Reinartz, W.(2016).Creating Enduring Customer Value.Journal of Marketing,80(11),36-68.
  59. Kuniavsky, M.(2007).User Experience and HCI in the Human-Computer Interaction Handbook: Fundamentals, Evolving Technologies, and Emerging Applications.New York:Lawrence Erlbaum Associates Inc.
  60. Lampikoski, T.,Westerlund, M.,Rajala, R.,MöllerGreen, K.(2014).Green Innovation Games: Value-Creation Strategies for Corporate Sustainability.California Management Review,57(1),88-116.
  61. Lapierre, J.(2000).Customer-Perceived Value In Industrial Contexts.The Journal of Business and Industrial Marketing,15(2/3),122-140.
  62. Lau, R. S.,Cheung, G. W.(2012).Estimating and Comparing Specific Mediation Effects in Complex Latent Variable Models.Organizational Research Methods,15(1),3-16.
  63. Lehman, D. W.(2017).Organizational Cultural Theory and Research Administration Knowledge Management.Journal of Research Administration,48(2),52-66.
  64. Li, L.,Peng, M.,Jiang, N.,Law, R.(2017).An Empirical Study on the Influence of Economy Hotel Website Quality on Online Booking Intentions.International Journal of Hospitality Management,63(1),1-10.
  65. Lin, R. J.,Tan, K. H.,Geng, Y.(2013).Market Demand, Green Product Innovation, and Firm Performance: Evidence from Vietnam Motorcycle Industry.Journal of Cleaner Production,40(1),101-107.
  66. Lindgreen, A.,Wynstra, F.(2005).Value in Business Markets: What Do We Know? Where Are We Going?.Industrial Marketing Management,34(7),732-748.
  67. London, T.(ed.),Hart, S. L.(ed.)(2011).Next Generation Business Strategies for the Base of the Pyramid.Upper Saddle River, NJ:FT Press.
  68. Luchs, M. G.,Naylor, R. W.,Irwin, J. R.,Raghunathan, R.(2010).The Sustainability Liability: Potential Negative Effects of Ethicality on Product Preference.Journal of Marketing,74(5),18-31.
  69. Macdonald, E. K.,Kleinaltenkamp, M.,Wilson, H. N.(2016).How Business Customers Judge Solutions: Solution Quality and Value-in-Use.Journal of Marketing,80(3),96-120.
  70. Macdonald, E. K.,Wilson, H.,Martinez, V.,Toossi, A.(2011).Assessing Value-in-Use: A Conceptual Framework and Exploratory Study.Industrial Marketing Management,40(5),671-682.
  71. Malhotra, N. K.,Kim, S. S.,Patil, A.(2006).Common Method Variance in IS Research: A Comparison of Alternative Approaches and a Reanalysis of Past Research.Management Science,52(12),1865-1883.
  72. Manschot, M.,Visser F. S.(2011).Experience-Value: A Framework for Determining Values in Service Design Approaches.Proceeding of JASDR2011, the 4th World Conference of Design Research,Delft, Netherlands:
  73. Marcus, A.(2006).Cross-Cultural User-Experience Design.Diagrammatic Representation and Inference,Berlin Heidelberg:
  74. Martinsuo, M.,Hoverfält, P.(2017).Change Program Management: Toward a Capability for Managing Value-Oriented, Integrated Multi-Project Change in Its Context.International Journal of Project Management,36(1),134-146.
  75. McNamara, N.,Kirakowski, J.(2006).Functionality, Usability, and User Experience: Three Areas of Concern.Interactions,13(6),26-28.
  76. Meyer, C.,Schwager, A.(2007).Customer Experience.Harvard Business Review,85(2),116-126.
  77. Morgan, R. M.,Hunt, S. D.(1994).The Commitment-Trust Theory of Relationship Marketing.The Journal of Marketing,58(7),20-38.
  78. Mukherjee, A.,Nath, P.(2003).A Model of Trust in Online Relationship Banking.International Journal of Bank Marketing,21(1),5-15.
  79. Napoli, J.,Dickinson-Delaporte, S.,Beverland, M. B.(2016).The Brand Authenticity Continuum: Strategic Approaches for Building Value.Journal of Marketing Management,32(12),1201-1229.
  80. Nordin, F.,Kowalkowski, C.(2010).Solutions Offerings: A Critical Review and Re-Conceptualisation.Journal of Service Management,24(4),441-459.
  81. Obal, M.(2017).What Drives Post-Adoption Usage? Investigating the Negative and Positive Antecedents of Disruptive Technology Continuous Adoption Intentions.Industrial Marketing Management,63(1),42-52.
  82. Oeppen, J.,Jamal, A.(2014).Collaborating for Success: Managerial Perspectives on Co-Branding Strategies in the Fashion Industry.Journal of Marketing Management,30(9-10),925-948.
  83. Olsen, M. C.,Slotegraaf, R. J.,Chandukala, S. R.(2014).Green Claims and Message Frames: How Green New Products Change Brand Attitude.Journal of Marketing,78(4),119-137.
  84. Orsingher, C.,Marzocchi, L. G.(2003).Hierarchical Representation of Satisfactory Consumer Service Experience.International Journal of Service Industry Management,14(2),200-216.
  85. Ostrom, E.,Walker, J.(2003).Trust and reciprocity: Interdisciplinary Lessons for experimental research.New York:Russell Sage Foundation.
  86. Papadas, K. K.,Avlonitis, G. J.,Carrigan, M.(2017).Green Marketing Orientation: Conceptualization, Scale Development and Validation.Journal of Business Research,80(2),236-246.
  87. Park, J.,Han, S. H.,Kim, H. K.,Cho, Y.,Park, W.(2013).Developing Elements of User Experience for Mobile Phones and Services: Survey, Interview, and Observation Approaches.Human Factors and Ergonomics in Manufacturing & Service Industries,23(4),279-293.
  88. Perugini, M.,Gallucci, M.,Presaghi, F.,Ercolani, A. P.(2003).The Personal Norm of Reciprocity.European Journal of Personality,17(4),251-283.
  89. Petrick, J. F.(2002).Development of a Multi-Dimensional Scale for Measuring the Perceived Value of a Service.Journal of Leisure Research,34(2),119-134.
  90. Phil K. P.,Maklan, S.(2012).A Multiple-Item Scale for Assessing Service Experience.Journal of Service Management,23(1),5-33.
  91. Ponte, E. B.,Carvajal T. E.,Escobar R. T(2015).Influence of Trust and Perceived Value on the Intention to Purchase Travel Online: Integrating the Effects of Assurance on Trust Antecedents.Tourism Management,47(2),286-302.
  92. Porter, M. E.,Kramer, M. R.(2019).In Managing Sustainable Business.Dordrecht:Springer.
  93. Rahimnia, F.,Hassanzadeh, J. F.(2013).The Impact of Website Content Dimension and e-Trust on e-Marketing Effectiveness: The Case of Iranian Commercial Saffron Corporations.Information & Management,50(5),240-247.
  94. Ramli, N. A.,Latan, H.,Solovida, G. T.(2019).Determinants of Capital Structure and Firm Financial Performance: A PLS-SEM Approach: Evidence from Malaysia and Indonesia.Quarterly Review of Economics & Finance,71(1),148-160.
  95. Ravald, A.,Grönroos, C.(1996).The Value Concept and Relationship Marketing.European Journal of Marketing,30(2),19-30.
  96. Ribbink, D.,Riel, A. C.,Liljander, V.,Streukens, S.(2004).Comfort Your Online Customer: Quality, Trust and Loyalty on the Internet.Managing Service Quality: An International Journal,14(6),446-456.
  97. Rosenbaum, M. S.,Massiah, C. A.(2007).When Customers Receive Support from Other Customers: Exploring the Influence of Intercustomer Social Support on Customer Voluntary Performance.Journal of Service Research,9(3),257-270.
  98. Salvati, L.,Zitti, M.,Carlucci, M.(2017).In-Between Regional Disparities and Spatial Heterogeneity: A Multivariate Analysis of Territorial Divides in Italy.Journal of Environmental Planning and Management,60(5-6),997-1015.
  99. Sandström, S.,Edvardsson, B.,Kristensson, P.,Magnusson, P.(2008).Value in Use Through Service Experience.Managing Service Quality: An International Journal,18(2),112-126.
  100. Shapiro, B.,Naughton, M.(2015).The Expression of Espoused Humanizing Values in Organizational Practice: A Conceptual Framework and Case Study.Journal of Business Ethics,126(1),65-81.
  101. Simons, R.(1995).Levers of Control: How Managers Use Innovative Control Systems to Drive Strategic Renewal.Boston, MA:Harvard Enterprise Review Press.
  102. Singh, P.,Singh, R.,Sharma, S.(2016).Emergence of Green Marketing Strategies and Sustainable Development in India.Journal of Commerce & Management Thought,7(4),693-710.
  103. Storbacka, K.(2011).A Solution Business Model: Capabilities and Management Practices for Integrated Solutions.Industrial Marketing Management,40(1),699-711.
  104. Tofighi, D.,MacKinnon, D. P.(2011).Mediation: An R Package for Mediation Analysis Confidence Intervals.Behavior Research Methods,43(3),692-700.
  105. Vargo, S. L.,Lusch, R. F.(2004).Evolving to a New Dominant Logic for Marketing.Journal of Marketing,68(1),1-17.
  106. Vargo, S. L.,Lusch, R. F.(2016).Institutions and Axioms: An Extension and Update of ServiceDominant Logic.Journal of the Academy of Marketing Science,44(1),5-23.
  107. Vargo, S. L.,Lusch, R. F.(2008).Service-Dominant Logic: Continuing the Evolution.Journal of the Academy of Marketing Science,36(1),1-10.
  108. Vargo, S. L.,Lusch, R. F.(2008).Why 'Service'?.Journal of the Academy of Marketing Science,36(1),25-38.
  109. Vargo, S. L.,Lusch, R. F.(2004).The Four Services Marketing Myths: Remnants from a Manufacturing Model.Journal of Service Research,6(4),324-335.
  110. Whittaker, G.,Ledden, L.,Kalafatis, S. P.(2007).A Re-Examination of the Relationship Between Value, Satisfaction and Intention in Business Services.Journal of Services Marketing,21(5),345-357.
  111. Wikström, S.,Carlell, C.,Frostling H. M.(2002).From Real World to Mirror World Representation.Journal of Business Research,55(8),647-654.
  112. Wong, T. S. T.,Li, W. K.(2015).Extreme Values Identification in Regression Using A Peaks-Over-Threshold Approach.Journal of Applied Statistics,42(3),566-576.
  113. Worchel, S.(Ed.),Austin, W. G.(Ed.)(1986).Psychology of Intergroup Relations.Chicago, IL:Nelson-Hall.
  114. Wu, C.S.,Cheng, F. F.,Yen, D. C.(2008).The Atmospheric Factors of Online Storefront Environment Design: An Empirical Experiment in Taiwan.Information & Management,45(7),493-498.
  115. Wu, S. I.,Lin, S. R.(2016).The Effect of Green Marketing Strategy on Business Performance: A Study of Organic Farms in Taiwan.Total Quality Management & Business Excellence,27(1-2),141-156.
  116. Ye, S.,Viswanathan, S.,Hann, I.(2018).The Value of Reciprocity in Online Barter Markets: An Empirical Investigation.MIS Quarterly,42(2),521-549.
  117. Yunus, M.,Weber, K.(2010).Building Social Business: The New Kind of Capitalism That Serves Humanity’s Most Pressing Needs.LA:Philadelphia, Public Affairs.
  118. Zakirova, R. R.,Shamigulova, O. A.(2016).Content and Methodological Formation Model of a Younger Pupil Value-Oriented Attitude to Reality Based on Historical and Social Science Knowledge.International Journal of Environmental & Science Education,11(8),1833-1848.
  119. Zeithaml, V. A.(1998).Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence.Journal of Marketing,52,2-22.
print cancel