質性研究之焦點團體法在體育運動休閒相關領域研究之適用性及優缺點

10.6223/qcpe.1703.200309.2310

姜義村；張瀞文

焦點研究 ； 質性研究 ； 體育 ； 運動 ； 休閒

中華體育季刊

17卷3期（2003 / 09 / 01）

75 - 81

繁體中文

本文的目的在於闡述焦點團體法在體育運動休閒科學之應用。焦點團體法是屬於質性研究中的一種收集資料方式。本文先以回顧焦點團體法的發展史，說明此研究方法在社會科學中被發展出來的過程，之後主要被市場行銷者應用於了解人們的需求，直到近十幾年來才開始被許多不同領域的研究者使用。接著，本文介紹焦點團體法的優缺點，以說明此研究方法在體育運動休閒科學相關領域研究的使用時機。

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