期盼模式與修正型等待觀點下，探討等待發生時點、情緒類別、個人時間風格對等待時間知覺之影響

The Impacts of Delayed Stage, Emotion Category, Personal Time Style on Perceived Waiting Time-A Viewpoint from the Anticipatory Model & Correctional Delay

10.29698/FJMR.201205.0002

蕭至惠(Chih-Hui Hsiao)；蔡進發(Chin-Fa Tsai)；林健名(Chien-Ming Lin)

等待發生時點 ； 情緒類別 ； 個人時間風格 ； 等待時間知覺 ； 期盼模式 ； delayed stage ； emotion category ； personal time style ； perceived waiting time ； anticipatory model

輔仁管理評論

19卷2期（2012 / 05 / 01）

29 - 58

繁體中文

本研究以「期盼模式」觀點為基礎，採用二因子實驗設計方式，針對處於「修正型等待」服務情境的消費者，探討情緒類別、等待發生時點及個人時間風格對他們等待時間知覺的影響。由統計結果顯示：（1）相對於正面情緒的等待者，處於負面情緒的等待者會感受到更長的等待時間。（2）等待發生時點近的等待者確實知覺到更長的等待時間。（3）個人時間風格屬量型者與屬質型者，兩者的等待時間知覺並沒有顯著差異。（4）在進行三因子變異數分析時，發現情緒類別、等待發生時點與個人時間風格對等待時間知覺的影響，確實存在交互作用。

This research is based on anticipatory model theory. Experimental design method is applied to correctional delayed consumers. This research takes the distance of goal state, emotion category & personal time style as variables to investigate its influence on the consumers' perceived waiting time. We arrive at the following conclusions. First, people in a positive emotion tend to perceive shorter waiting time than those in a negative emotion. Second, under the anticipatory model, this research proves that proximity to the goal state produces long time estimates than far away from the goal state. Third, there is no significant difference in waiting time perception between quantitative time style & qualitative time style. Finally, discussing the three-way ANOVA, we find that the emotion category, distance of goal state & personal time style have significant interactive effects on waiting time perception.

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