臺灣發展自行車觀光之研究

A Study of Bicycle Tourism Development in Taiwan

10.6267/JTLS.2003.9(1)7

張馨文(Hsin-Wen Chang)

自行車觀光 ； 永續發展 ； 綠色運具 ； Bicycle Tourism ； Sustainable Development ； Green Mode

觀光研究學報

9卷1期（2003 / 06 / 01）

107 - 121

繁體中文

臺灣是自行車製造王國，但是由於汽機車普及，臺灣人以自行車通勤或代步的風氣尚未形成。環境覺醒與永續發展的議題，使得以自行車從事觀光活動成為新興旅遊的代名詞。自行車觀光是指在旅遊過程中，自行車扮演重要的運輸工具，並可提供良好的遊憩體驗。歐美各國積極發展自行車觀光，並期以帶動鄉村遊憩的發展，以英國為例，一年約有2500萬人次的自行車觀光客，每年貢獻五億英磅的觀光收益。 觀光發展的研究或自行車的研究相當多，但是整合兩者的研究在學術期刊上仍相當有限。本研究分別就自行車觀光、自行車運輸、以及自行車觀光實例進行文獻回顧，提出發展自行車觀光的價值與效益。研究結論比較國外與國內的發展模式，提出臺灣發展自行車觀光模式之建議，一方面提供政府投資建設決策之參考，另一方面提供業界生產行銷策略之調整。

Taiwan is well regarded as the bicycle manufacturing, however the trend of using bicycle for work or commute has not been popular. Nevertheless, it appears that bicycle usage and associated tourism activities has become a popular travel mode together with the rising environmentalism and increasing awareness for sustainable development. Bicycle has redefined its role not only as a commuting tool but also as an important tourism transportation mode. Therefore, bicycle tourism can be argued to be a positive activity, which include both transportation and recreation experiences. European and North American countries are actively promoting bicycle tourism. For instance, England has benefited from its bicycle tourism that contributes to 5 billion pounds of tourism income and bringing an approximate 250 million bicycle tourists annually. This research is aimed to syntegrate the study of demand and supply of the bicycle tourism and through analyze different perspectives covering factors which include tourist-cyclist, tourism industry bicycle supply and manufacturing, recreational environment, land use planning and tourism marketing to achieve the higher goal to call for a combination of green industry and green mode that is applicable to be applied across Taiwan.

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