题名

金門觀光客旅遊行為意向實證研究－線性結構模式之交叉效度驗證

并列篇名

An Empirical Research of Kinmen Tourists' Behavioral Tendencies Model-A Case of Cross-Validation in Causal Modeling

DOI

10.6267/JTLS.2005.11(4)4

作者

余泰魁(Tai-Kuei Yu)；李能慧(Neng-Huei Lee)；吳桂森(Guey-Sen Wu)

关键词

計劃行為理論 ； 線性結構模式 ； 交叉效度 ； 金門觀光 ； theory of planned behavior ； structural equation model ； cross-validity ； Kinmen tourism

期刊名称

觀光研究學報

卷期/出版年月

11卷4期（2005 / 12 / 01）

页次

355 - 384

内容语文

繁體中文
中文摘要

觀光産業是世界各國普遍重視的無煙囪工業，與科技産業共同被視爲是21世紀的明星産業，在創造就業機會及賺取外匯的功能上具有明顯效益。一般而言，觀光客會依自己心理状態與旅遊知覺，来決定是否會從事或避免某項旅遊行為，本研究以意向觀點修正Ajzen (1985)的計劃行為理論，建構觀光客從事金門旅遊行為意向，以不同年度(2001年與2002年)所調查的觀光客樣本資料做交叉效度檢定，驗證這兩群樣本的研究模式的外部效度，並深入探討不同年度觀光客行為意向模式的差異。最後，本研究針對後績研究及實務界提出若干建議。
英文摘要

Tourism is an important industry in most countries, and is a star industry in the twenty-first century. Tourism can create many jobs and earn much foreign exchange. Tourists generally decide to tour depending on their psychology and self-perception. This research modifies Ajzen's theory of planned behavior and constructs a model of Kinmen tourists' behavioral tendencies. The data to test the cross-validity of the Kinmen tourists' behavioral tendencies model by structural equation modeling is investigated for the years 2001 and 2002. To test cross-validity by SEM for these two group samples, this research provides insight into these differences and implications for tourism management.
主题分类 人文學 > 地理及區域研究
社會科學 > 體育學
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