旅館業對環保旅館與環保標章知覺之研究－以澎湖為例

Hotel Managers' Perception of Green Hotels and Ecolabels-A Case Study of Penghu

10.6267/JTLS.2006.12(4)3

洪維勵(Wei-Li Hung)；賴姵君(Pei-Chun Lai)

旅館業 ； 環保旅館評鑑 ； 環保標章 ； 知覺 ； 環境管理 ； hotel industry ； green hotel accreditation ； ecolabels ； perception ； environmental management

觀光研究學報

12卷4期（2006 / 12 / 01）

325 - 344

繁體中文

本研究旨在探討旅館業對經營環保旅館的意向，以及對環保標章的認識與了解。本研究係以深度訪談法為主，並以問卷調查輔助，針對澎湖縣之合法旅館及民宿業者作調查。研究結果顯示，多數受訪業者有意願經營環保旅館，他們認為環保旅館是必然的趨勢，且其知覺到的利益相當高，但對於如何達到環保旅館的標準則相當模糊。本研究亦發現，多數業者持續執行部分環保旅館評鑑項目，其中具體易懂或可降低營運成本的項目，執行度較高，可知環保旅館評鑑對旅館業環境績效確有助益，但評鑑項目與程序需詳盡規劃。而業者對環保標章的認識有限，但他們認為環保標章對旅館的銷售幫助不大，綠色消費的觀念需加強。

The study aims to explore the intention of the hotel industry towards managing green hotels, and their understanding of ecolabels. The research adopted in-depth interviews, supplemented by the questionnaire, and the survey was conducted in Penghu. According to the survey results, most of the hotel managers were willing to go green, because they thought that green hotels were the future trends. They perceived high benefits of managing green hotels, but they did not have sufficient knowledge of the requirement of green hotels. The study also found that most hotels continued to implement some environmental management items, especially items which were clearly defined or perceived as cost-saving. The results suggest that eco-rating led hotels to better environmental performance, but the rating program should be carefully planned and implemented. In addition, the respondents knew little about ecolabels, but they thought that the sales of hotel rooms would benefit little from ecolabels. The study suggests that more promotion of green consuming is needed.

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