题名

女生愛唱KTV：理性思考或直覺反射行為？

并列篇名

Girls Prefer to Sing at KTV: A Rational or Reflective Behavior?

DOI

10.6267/JTLS.2008.14(3)1

作者

莊麗君(Ophelia L. J. Chuang)；許義忠(Yi-Chung Hsu)

关键词

文化 ； 性別 ； 習慣 ； 休閒 ； 計劃行為理論 ； culture ； gender ； habit ； leisure ； theory of planned behavior

期刊名称

觀光休閒學報

卷期/出版年月

14卷3期（2008 / 12 / 01）

页次

213 - 231

内容语文

繁體中文
中文摘要

唱KTV為青少年喜愛的休閒活動之一。本研究以計劃行為理論(TPB)加上「過去行為」變項來探討女生是否比男生愛唱KTV、過去唱KTV行為在預測男女生未來唱KTV行為所扮演的角色，以及女生唱KTV行為究竟是理性思考還是直覺反射行為。以花蓮某高中和某女中學生為研究母體，研究工具獲美國麻州大學Ajzen教授同意使用，資料於2002年2月至9月蒐集完成，獲得意圖與行為問卷各483份及416份。研究結果顯示女生唱KTV的態度顯著比男生正面，大多認為比較積極或比較有趣，社會壓力與男生相當，知覺行為控制顯著比男生佳，唱KTV的過去行為及後來行為，都顯著比男生頻率高。研究結論有二：(1)高中生唱KTV的態度、知覺行為控制、意圖與行為，男女有別，顯示女生比男生愛唱KTV；(2)高中男女生唱KTV的行為，既是一種理性思考行為，也是一種習慣直覺反射動作。文末呼籲注重休閒人類學的研究。
英文摘要

Singing at KTV has become popular leisure activity for adolescents. This study included ”past behavior” to the theory of planned behavior (TPB) and explored if girls prefer to sing at KTV, the role of past behavior in predicting future KTV singing behavior, and if singing at KTV a rational or reflective behavior. The population was high school students in Hualien. Both intention and behavior data were collected in 2002. The results revealed that girls' attitude of singing at KTV was more positive than boys, experienced less social pressure, perceived better ability to singing, and had more experience and behavior in singing at KTV. Two conclusions were drawn: (1) there are gender differences in predicting adolescents’ intention and behavior of singing at KTV. The study depicts girls favor singing at KTV over boys, and (2) this study indicates singing at KTV is both rational and reflective choices. Finally, a call for studies on anthropology of leisure was made.
主题分类 人文學 > 地理及區域研究
社會科學 > 體育學
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