题名

以早期戶外經驗探討遊客環境態度、活動涉入與環境行為之關係

并列篇名

Exploring the Relationships among Environmental Attitude, Activity Involvement and Environmental Behavior by Early-life Outdoor Experience of Visitors

DOI

10.6267/JTLS.2009.15(1)2

作者

王偉琴(Wei-Ching Wang)；吳崇旗(Chung-Chi Wu)

关键词

早期戶外經驗 ； 環境態度 ； 活動涉入 ； 環境行為 ； early-life outdoor experiences ； environmental attitudes ； activity involvement ； environmental behavior

期刊名称

觀光休閒學報

卷期/出版年月

15卷1期（2009 / 04 / 01）

页次

23 - 47

内容语文

繁體中文
中文摘要

本研究目的在探究早期戶外經驗對遊客環境態度形成、日後活動涉入與環境行為的影響，並進一步瞭解環境態度是否因為持續的活動涉入而產生負責任、正向的環境行為，以瞭解早期戶外經驗、環境態度、活動涉入與環境行為之關係。研究以陽明山國家公園18歲以上之遊客為對象進行現地調查，共計發放400份樣本，扣除填答不完整之問卷，共回收有效問卷335份。所蒐集之資料以SPSS11.0進行描述性統計分析，及LISREL8.54進行驗證性因素分析以及研究構念間關係的檢驗。研究結果發現，早期戶外經驗對於活動涉入、環境態度與環境行為皆有正向之影響，而環境態度與活動涉入對於環境行為亦有顯著正向的影響，然而，「環境態度」對於「活動涉入」的直接影響效果並未達到顯著水準，活動涉入並未能在環境態度與環境行為間扮演中介的角色。最後依據研究結果，提出管理及教育意涵與後續研究建議。
英文摘要

The purpose of this study is to explore the impact of early-life outdoor experience on environmental attitude, activity involvement and environmental behavior and further examine the mediated role of activity involvement between environmental attitude and behavior. Data were collected on-site via questionnaires, aiming at visitors of Yangmingshan National Park aged 18 above as research participants. Among 400 questionnaires distributed, 335 valid questionnaires were received. Data were then analyzed by SPSS11.0 for descriptive statistics and LISREL8.54 for confirmatory factor analysis and model examination. The results revealed that there were significant and positive relationships between early-life outdoor experience and environmental attitude, activity involvement and environmental behavior. However, the relationship between environmental attitude and activity involvement is not significant. Activity involvement does not play a mediated role between environmental attitude and environmental behavior. Finally, managerial implications as well as suggestion for future researches are also discussed.
主题分类 人文學 > 地理及區域研究
社會科學 > 體育學
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