運用智慧型手機應用程式設計博物館行動導覽系統之因素探討

Design Factors of Museum Mobile Navigation System for SmartPhone APP

10.6267/JTLS.2016.22(1)3

李有仁(Eldon Y. Li)；張芳凱(Fang-Kai Chang)

博物館導覽 ； 導覽系統成功因素 ； 智慧型手機 ； 博物館導覽系統 ； 層級分析 ； Museum navigation ； success factors of navigation system ； Smartphone ； museum navigation system ； analytic hierarchy process

觀光休閒學報

22卷1期（2016 / 04 / 01）

61 - 94

繁體中文

數位科技與文化觀光的結合讓遊客不再只滿足於被動的安排參訪，因此必頇要思考結合智慧型手機的行動導覽系統，以提升遊客的參訪收穫。本研究以國立故宮博物院的參訪者為研究對象，透過相關文獻與國內外博物館個人數位導覽系統發展現況為基礎，建構7 個主準則與38 個影響因素作為導覽系統設計之考量。在運用層級分析程序法分析後發現，提高導覽系統的資訊品質以及提升使用者與系統溝通的便利性，可以幫助使用者提高使用系統的意願度，並且會潛移默化的提升使用者的知識水帄。使用者發覺自身知識提升的潛在可能之後，會更進而提高系統的使用率。

Due to the integration of cultural tourism and digital technology, tourists are no longer passively satisfied with pre-arranged tours. Museums should be concerned with how to embed a mobile museum navigation system into smart phones to enhance the learning experience of tourists. This study uses the National Palace Museum visitors as research subjects and categorizes seven design guidelines with 38 influential factors based on literature reviews and analyses of personal digital navigation systems from various domestic and foreign museums. Using analytic hierarchy process (AHP), this study found that both improving information quality in the navigation systems, and enhancing the convenience of communication between user and the system improve not only the tourist’s willingness to use the system but also enhances the user’s level of knowledge. Furthermore, when users realize the potential of enhancing knowledge by using the system, they will increase their use of the system.

1. 郭其綱、鄭泰昇(2008)。擴增實境定位技術應用於建築與城市戶外導覽之研究－以「古蹟導覽系統」與「隱形招牌」應用為例。建築學報，66，145-166。
   連結：
2. 陸定邦、楊莛莛、江致霖、黃思綾(2011)。體驗設計導向之博物館展示內容推薦與導覽系統。科技博物，15(2)，23-37。
   連結：
3. 楊舜雯、鄭佳昆、林晏州(2014)。解說導覽APP 系統使用行為意象之研究。戶外遊憩研究，27(3)，83-108。
   連結：
4. 蒯光武、練惠琪(2010)。以無線網路及個人數位導覽系統促進博物館做為文化觀光景點之關鍵成功因素。運動與遊憩研究，4(4)，37-62。
   連結：
5. 蕭顯勝、黃向偉、洪琬諦(2007)。行動導覽系統於博物館學習之研究。高雄師大學報，23，29-52。
   連結：
6. Themed Entertainment Association. (2014). 2013 TEA/AECOM theme and museum index. Retrieved September 30, 2014, from http://www.teaconnect.org/images/files/TEA_28_ 915227_140617.pdf
7. Intel. (2005b). Core technologies for developing a digital community framework-Wireless fabric, GIS portal, and government federated services bus technologies. Folsom, CA: Intel..
8. Intel. (2005a). Digital community best practices. Retrieved October 10, 2014, from http://www.broadbandcity.gr/content/modules/downloads/Digital_Community_Best_Pr actices_(intel).pdf
9. 財團法人台灣網路資訊中心，(2012)，2011 年台灣無線網路使用調查報告【線上資料】，來 源：http://www.twnic.net.tw/download/200307/1107d.pdf [2014, September 30]。 【Taiwan Network Information Center. (2012). 2011 Taiwan broadband usage survey. Retrieved September 30, 2014, from http://www.twnic.net.tw/download/200307/1107d.pdf】
10. Department for Culture, Media and Sport. (2014). The learning power of museums: A vision for museum education. Retrieved November 26, 2015, from http://dera.ioe.ac.uk/4551/
11. ITU. (2007). ITU Digital Opportunity Index. Retrieved October 13, 2014, from https://www.itu.int/ITU-D/ict/doi/material/WISR07-chapter3.pdf
12. Ashworth, G. J.(2000).Heritage, tourism and places: A review.Tourism Recreation Research,25(1),19-29.
13. Bailey, J. E.,Pearson, S. W.(1983).Development of a tool for measuring and analyzing computer user satisfaction.Management Science,29(5),530-545.
14. Beck, J.,Han, S. H.,Park, J.(2006).Presenting a submenu window for menu search on a cellular phone.International Journal of Human-Computer Interaction,20(3),233-245.
15. Bitgood, S.(1994).Designing effective exhibits: Criteria for success, exhibit design approaches, and research strategies.Visitor Behavior,9(4),4-14.
16. Bitgood, S.(1995).Visitor circulation: Is there really a right-turn bias.Visitor Behavior,10(1),5.
17. Cameron, F.(2003).Digital futures I: Museum collections, digital technologies, and the cultural construction of knowledge.Curator: The Museum Journal,46(3),325-340.
18. Chang, T.-C.,Yeoh, B. S.-A.(1999)."New Asia-Singapore": Communicating local cultures through global tourism.Geoforum,30(2),101-115.
19. Chen, C.-C.,Huang, T.-C.(2012).Learning in a u-Museum: Developing a context-aware ubiquitous learning environment.Computers and Education,59(3),873-883.
20. Cone, C. A.,Kendall, K.(1978).Space, time, and family interaction: Visitor behavior at the Science Museum of Minnesota.Curator: The Museum Journal,21(3),245-258.
21. Cui, B.,Yokoi, S.(2012).Promote visitor interactions by smart devices in museum learning scenario.the 8th International Conference on Computing Technology and Information Management,Seoul, Korea:
22. Davis, F. D.(1989).Perceived usefulness, perceived ease of use, and user acceptance of information technology.MIS Quarterly,13(3),319-340.
23. DeLone, W. H.,McLean, E. R.(1992).Information systems success: The quest for the dependent variable.Information Systems Research,3(1),60-95.
24. Diaz, E. M.(2015).Inertial pocket navigation system: Unaided 3D positioning.Sensors,15(4),9156-9178.
25. Edson, G.,Dean, D.(1994).The handbook for museums.London:Routledge.
26. Ellis, B.,Mosher, J. S.(1993).Six Ps for four characteristics: A complete positioning strategy for the professional services firm-CPA's..Journal of Professional Services Marketing,9(1),129-145.
27. Fronville, C. L.(1985).Marketing for museums: For-profit techniques in the non‐profit world.Curator: The Museum Journal,28(3),169-182.
28. Ghiani, G.,Paternò, F.,Santoro, C.,Spano, L. D.(2009).UbiCicero: A location-aware, multi-device museum guide.Interacting with Computers,21(4),288-303.
29. Horton, W. K.(1994).The icon book: Visual symbols for computer systems and documentation.New York:John Wiley & Sons..
30. Hsi, S.(2003).A study of user experiences mediated by nomadic web content in a museum.Journal of Computer Assisted Learning,19(3),308-319.
31. Huang, Y.-P.,Wang, S.-S.,Sandnes, F. E.(2011).RFID-based guide gives museum visitors more freedom.IT Professional,13(2),25-29.
32. Johns, N.,Clark, S. L.(1993).Customer perception auditing: A means of monitoring the service provided by museums and galleries.Museum Management and Curatorship,12(4),360-366.
33. Jones, S.,Jones, M.,Marsden, G.,Patel, D.,Cockburn, A.(2005).An evaluation of integrated zooming and scrolling on small screens.International Journal of Human-Computer Studies,63(3),271-303.
34. Kravchyna, V.,Hastings, S.(2002).Informational value of museum web sites.First Monday,7(2)
35. Lin, H.-F.,Chen, C.-H.(2015).Design and application of augmented reality query-answering system in mobile phone information navigation.Expert Systems with Applications,42(2),810-820.
36. Liu, C.,Arnett, K. P.(2000).Exploring the factors associated with Web site success in the context of electronic commerce.Information and Management,38(1),23-33.
37. MacDonald, G. F.,Alsford, S.(1991).The museum as information utility.Museum Management and Curatorship,10(3),305-311.
38. Marchionini, G.(1997).Information seeking in electronic environments.New York:Cambridge University.
39. Marty, P. F.(2008).Museum websites and museum visitors: Digital museum resources and their use.Museum Management and Curatorship,23(1),81-99.
40. Matthews, G. M.(1991).Museums and art galleries: A design and development guide.Oxford:Butterworth Architecture.
41. McLean, K.(1993).Planning for people in museum exhibitions.Washington, DC:Association of Science-Technology Centers.
42. Morville, P.,Rosenfeld, L.(2007).Information architecture for the world wide web.Sebastopol, CA:O'Reilly.
43. Moscardo, G.(1996).Mindful visitors: Heritage and tourism.Annals of Tourism Research,23(2),376-397.
44. Parasuraman, A.,Berry, L. L.,Zeithaml, V. A.(1991).Understanding customer expectations of service.Sloan Management Review,32(3),39-48.
45. Reynolds, R.,Walker, K.,Speight, C(2010).Web-based museum trails on PDAs for university-level design students: Design and evaluation.Computers and Education,55(3),994-4003.
46. Richards, G.(1996).Production and consumption of European cultural tourism.Annals of Tourism Research,23(2),261-283.
47. Richards, G.(2000).Tourism and the world of culture and heritage.Tourism Recreation Research,25(1),9-17.
48. Ryan, C.,Dewar, K.(1995).Evaluating the communication process between interpreter and visitor.Tourism Management,16(4),295-303.
49. Saaty, T. L.(1980).The analytic hierarchy process: Planning, priority setting, resources allocation.New York:McGraw-Hill.
50. Schwabe, G.,Göth, C.(2005).Mobile learning with a mobile game: Design and motivational effects.Journal of Computer Assisted Learning,21(3),204-216.
51. Shackley, M.(1997).Saving cultural information: The potential role of digital databases in developing cultural tourism.Journal of Sustainable Tourism,5(3),244-249.
52. Singh, S. P.,Singh, P.(2015).Design and implementation of a location-based multimedia mobile tourist guide system.International Journal of Information and Communication Technology,7(1),40-51.
53. Thorlacius, L.(2007).The role of aesthetics in web design.Nordicom Review,28(1),63-76.
54. Thorlacius, L.(2002).A model of visual, aesthetic communication focusing on web sites.Digital Creativity,13(2),85-98.
55. Tilden, F.(1957).Interpreting our heritage.Chapel Hill, NC:University of North Carolina.
56. Wang, C.-S.,Su, Y.-H.,Hong, C.-Y.(2008).A 3D virtual navigation system integrating user positioning and pre-download mechanism.World Academy of Science, Engineering and Technology,2(4),1010-1014.
57. Williams, D. A.,Wavell, C.,Baxter, G.,MacLennan, A.,Jobson, D.(2005).Implementing impact evaluation in professional practice: A study of support needs within the museum, archive and library sector.International Journal of Information Management,25(6),533-548.
58. Ziefle, M.(2010)。Information presentation in small screen devices: The trade-off between visual density and menu foresight。Applied Ergonomics，41(6)，719-730。
59. 余慧玉(1999)。Taipei, Taiwan，國立台灣師 範大學社會教育研究所=Department of Adult & Continuing Education, National Taiwan Normal University。
60. 沈義訓、梁朝雲(2000)。網路虛擬實境博物館之互動展示設計研究。教育資料與圖書館學，37(3)，275-298。
61. 林佩蓉、蔡育翰、楊松諭、徐敏盛、蔡明峰(2013)。以雲端運算為基礎肢體感控制互動導覽系統。電腦與通訊，151，64-71。
62. 徐盛軒、郤威麟(2015)。應用近場通訊於行動導覽系統之研究與實作。科學與工程技術期刊，11(1)，63-70。
63. 耿鳳英(2004)。虛與實：新世紀的博物館展示趨勢。博物館學季刊，20(1)，81-96。
64. 張振明(1992)。展覽概念的研究。博物季刊，3，25-36。
65. 陳宗賢(1999)。市場研究與觀眾開發。「新世紀‧新方向─博物館行銷研討會」論文集，台北=Taipei, Taiwan:
66. 陳榮昌、顏嘉玲(2014)。應用情境感知於展覽場的手機智慧型導覽系統。資訊科技國際期刊，8(2)，70-77。
67. 曾鈺涓(2005)。經驗無線─博物館數位導覽系統案例研究。2005 數位設計研討會，台中=Taichung, Taiwan:
68. 黃仲霖、賴美嬌(2013)。運用整合科技接受與使用模式來評估民眾對健康旅遊行動導覽系統之接受度與使用意願。商業現代化學刊，7(2)，281-298。
69. 黃建彰(2007)。Taipei, Taiwan，國立台灣師範大學美術學系=Department of Fine Arts, National Taiwan Normal University。
70. 楊莛莛(2009)。Tainan, Taiwan，國立成功大學高階管理碩士在職專班=EMBA, National Cheng Kung University。
71. 葉武東(2004)。Tainan, Taiwan，國立成功大學高階管理碩士在職專班=EMBA, National Cheng Kung University。

1. 蔡慧貞,任曉晶(2019)。行動網頁設計課程融入PBL創新研究與實踐。臺北海洋科技大學學報，10(1)，33-47。
2. 陳昱宏(2017)。行動應用程式介面及版式設計之美感經驗初探─以博物館app 為例。國教新知，64(3)，73-91。
3. 林佳葦(2022)。以書目計量及推動實例探討國內博物館數位轉型發展趨勢。國立臺灣博物館學刊，75(2)，1-31。
4. (2023)。以體驗行銷、互動性、在地化及資訊品質觀點探討旅遊App之使用意願。戶外遊憩研究，36(4)，39-85。