觀光客對於尋路方向指引資訊之偏好研究

The Study of Tourist's Preference towards Wayfinding Directional Descriptors

10.6267/JTLS.2016.22(2)1

張軒瑄(Hsuan-Hsuan Chang)

尋路 ； 尋路方向 ； 觀光客 ； 在地人 ； wayfinding ； wayfinding direction ； the tourist ； the local

觀光休閒學報

22卷2期（2016 / 08 / 01）

123 - 149

繁體中文

當觀光客在陌生國度從事觀光旅遊時，可能會希望從他人身上獲得尋路訊息，以減少迷路的發生機率，但觀光客可能會因為他人所提供的訊息感到更加疑惑。本研究為分析觀光客在陌生地旅遊時，為了前往觀光景點而需要在地人提供導引資訊時，觀光客會期待獲得哪種型態的尋路方向指引資訊，例如左右轉、方位、距離；以及其對資訊型態的偏好會受到哪些因素影響；並探討在地人所有的資訊型態與觀光客所偏好的資訊型態是否相同？透過本研究發現，觀光客會因為其所習慣的尋路策略、性別、文化背景的不同對於尋路方向指引資訊型態也有不同的偏好，而外籍觀光客在兩種不同情境下（尋路方向指引資訊提供者與接受者）所偏好的尋路方向指引資訊型態也有所差別。

Tourists sometimes seek wayfinding information from the locals while traveling in unfamiliar countries to decrease the possibility of getting lost. However, the wayfinding information provided by the locals might end up confusing the tourists because people have different ways of expressing spatial information. This study investigates a tourists' preferences for different types of wayfinding direction descriptors provided by the locals for their wayfinding in unfamiliar destinations such as left/right turn, directions, or distance; analyzes the factors that influence their preferences on wayfinding direction descriptors; and then investigates any differences existing between the types of wayfinding direction information provided by the local and needed by the international tourists. According to the results of the study, international tourists with different wayfinding strategy preferences, gender and culture background have different preferences towards wayfinding direction information. International tourists have different preferences towards wayfinding direction information when they are information providers and receivers.

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