Exploring Tourists' Intention to Revisit a Coastal Destination: The Roles of Climate Change Knowledge and Psychological Distance

探索遊客濱海旅遊目的地的重遊意圖：氣候變遷知識和心理距離的角色

10.6267/JTLS.202408_30(2).0001

Wei-Ching Wang(王維靖)；Chung-Hsien Lin(林宗賢)

construal level theory ； abstract cognition ； concrete cognition ； coastal destination ； 水平理論 ； 抽象認知 ； 具體認知 ； 濱海旅遊目的地

觀光休閒學報

30卷2期（2024 / 08 / 01）

123 - 147

英文;繁體中文

The effect of tourists' cognition of climate change on tourism behavior has been a contentious debate in recent decades. Based on the construal level theory, this study aimed to examine the influence of tourists' psychological distance (abstract and concrete cognition) to climate change on their intention to revisit a coastal destination using climate change knowledge as a point of consideration for their destination decision-making. A total of 317 valid questionnaires were collected from on-site tourists in Little Liuqiu, Taiwan. The results indicated that climate change knowledge is an important factor in the emergence of revisit intention under climate change and is influenced by both stable internal beliefs (abstract cognition) and uncertain external environment (concrete cognition). Therefore, the study suggests that climate change instability introduces more variables and challenges to tourists' destination decision-making, requiring tourists to be more psychologically prepared for changes in the external environment to realize their travel behavior.

遊客的氣候變遷認知是否有效驅動行為常是不同研究的爭論點，本研究以解釋水平理論為基礎，從氣候變遷知識為行為決策的出發點，探討遊客的氣候變遷心理距離（抽象認知與具體認知）對其重遊行為意圖的影響。透過317份小琉球現地遊客的有效問卷為分析資料，分析結果指出氣候變遷知識對其重遊行為意圖的發生是重要影響因素，同時受內在穩定信念（抽象認知）和外在不確定環境（具體認知）的雙重因素影響。因此，本研究倡議氣候變遷的不穩定性對旅遊決策帶來更多的變數和挑戰，遊客需要有更多的心理準備因應外在環境的改變，以面對在氣候變遷下的旅遊行為。