廠商能力、環境、夥伴關係對生技事業策略導向之影響效應

Capability, Environment, Partnership Influencing Strategic Orientation of Biotechnology Ventures

邱宏仁(Hong-Jen Chiu)；蘇友珊(Yu-Shan Su)

策略導向 ； 廠商能力 ； 環境 ； 夥伴關係 ； 生技事業 ； strategic orientation ； capability ； environment ； partnership ； biotechnology ventures

企業管理學報

63期（2004 / 12 / 01）

1 - 26

英文

策略導向乃是組織效能的中心課題，並有助於績效的持續改善。然而，太少的研究著眼於在什麼情況下廠商會採取技術導向或是市場導向的策略，尤其是在生物科技產業裡。這個研究的主要目的乃在實證上檢視一些關鍵因素，包含廠商能力、外部環境、夥伴關係，對廠商之策略導向決策之影響。本研究以84筆台灣生技事業樣本，以邏輯式回歸分析檢視研究假設。研究結果為當廠商擁有較強的行銷與製造能力，廠商較傾向發展市場導向策略。其次，當廠商擁有較強的研發能力與當競爭環境較為密集時，廠商較傾向發展技術導向策略。最後，環境或夥伴關係分別對廠商能力在策略導向上有調和效果。

Strategic orientation is central to organizational effectiveness and continuing performance improvements. However, little has been done in the literature regarding under what conditions that firms should develop technology-driven or market-driven strategy, especially in the biotechnology industry. The main purpose of this study is to empirically examine the effects of some key factors including capabilities, environments, and partnerships, on the firm's decision to strategic orientation. Logistic regression analysis was used to test the hypotheses in a sample of 84 Taiwan-based biotechnology ventures. The findings suggest that firms are more likely to develop market-oriented strategy if a firm possesses stronger marketing capability or manufacturing capability respectively. Secondly, firms are more likely to develop technology-oriented strategy if a firm possesses stronger R&D capability, and if competition environment is more intensive. Finally, environments or partnerships moderate the effects of capabilities on strategic orientation, respectively.

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