Web2.0認知類型之小樣本探索性研究

The Study of Small Sample Exploration to Web2.0 Cognition Types

唐震(Jenn Tang)；許嘉文(Chia-Wen Hsu)

Web2.0 ； 認知 ； Q分類法 ； Web2.0 ； Cognition ； Q methodology

企業管理學報

89期（2011 / 06 / 01）

1 - 32

繁體中文

網際網路多樣化應用，促使Web2.0現象應運而生並蓬勃發展，學術界與產業界皆高度關注此議題；然而使用者認知的互動與分享行為，卻缺乏深入探討。本研究以網際網絡高度使用者為例，以小樣本Q分類法探索使用者應用時之行為因素，結果得出五種認知類型：私密保全型、創新應用型、情感歸屬型、訊息對等型、商務導向型，以此探索管理實務意涵，並提出Web2.0之發展建議。

Due to the versatile applications of Internet, Web2.0 has been emerging and rapidly developing. The issue of Web2.0 has attracted a lot attention in both academic and industrial community. However, few deep studies on interaction and information sharing among users have been reported in the literature. This study investigated the cognition types of users who intensively utilize the network applications. The small sample has been analyzed according to the methodology of Q sort. The factors of usage behavior while using Web2.0 applications have found out five major types: the privacy-security. innovation-application, affection-attribution, information-reciprocally, business-oriented. These classifications can be used to derive the management practices and also provide the directions for the Web2.0 applications.

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