题名

Effects of SCT-TAM model on mobile payment adoption in Taiwan: A moderated mediation approach

DOI

10.53106/102596272023060482002

作者

Ming-Ta Su；Hsian-Ming Liu；Hui-Fun Yu；Pei-Hua Sung

关键词

Social cognitive theory ； Technology acceptance model ； Facilitating conditions ； Perceived value ； Moderated mediation model

期刊名称

企業管理學報

卷期/出版年月

48卷2期（2023 / 06 / 01）

页次

17 - 35

内容语文

英文
中文摘要

This study investigated the determinants of mobile payment adoption in Taiwan. Based on Social Cognitive Theory (SCT) and the fundamental principle of the Technology Acceptance Model (TAM), this study proposed a moderated mediation model to examine the mediating effect of perceived usefulness on the relationship between perceived ease of use and behavioral intention. Regarding facilitating conditions and perceived value as environmental and personal factors respectively, the moderating effects of facilitating conditions and perceived value on the aforementioned mediation relationship were explored. A total of 377 valid responses of Taiwan's mobile payment users were collected in an online survey. The empirical findings validated the mediating role of perceived usefulness. For moderating effects, both facilitating conditions and perceived value had a positive relationship with the indirect effect of perceived ease of use and behavioral intention through perceived usefulness. Practical implications and future research are then discussed.
主题分类 社會科學 > 經濟學
社會科學 > 管理學
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