服裝的自我呈現與著裝選擇之研究

A Study on Self-Certain Appearance and Dressing Styles Choice

10.29984/JHGT.200703.0003

蔡宜錦(I. C. Tsai)；黃基正(J. C. Huang)

服飾穿著 ； 自我呈現 ； dressing ； self-certain appearance

華岡紡織期刊

14卷1期（2007 / 03 / 01）

21 - 29

繁體中文

本研究在探討目前青少年女性對本身在個人生活中的自我呈現(self-certain appearance)反應在個人服飾的著裝的表現。本研究將以台南科技大學服設系女學生為調查對象，其年齡層介於為18歲至22歲，實際施測問卷樣本共計140份，回收有效問春共128份，施測方式將分別以李克特尺度法配合兩組不同之探討因素，以立意抽樣方式進行調查，回收統計復以SPSS統計軟體進行分析，瞭解受測者的心理偏重因素傾向。統計結果發現，受測者對於個人生活中最認同會利用服裝來達到自我呈現的心理偏重因素，以「會收集服裝資訊來表達自己」為最。更進一步在探討影響服飾的著裝選擇的心理偏重因素傾向時，以「外型」為最重視，而最不重視「品牌知名度」。本研究認為在隨著女大學生，生活的多樣化與自我呈現程度的欲求下，對服飾穿著的需求已不再是那麼簡單，除了原本的功能品質與感覺層面上的滿足外，個人特色化的服飾穿著也益形重要。由於服設系女學生對於本身在個人生活中，服裝的自我呈現較其他青少年女性更為敏銳，相信更具備指標性，研究結果將可提供學校與大眾社會對女大學生在服裝穿著上的態度表現與行為能有更進一步的瞭解。

This study chose the female collegians in Tainan University of Technology as the research objects and their ages are between in 18 to 22, total 140 questionnaires copies, and 128 valid copies after filling out and retrieving. The result will be purposive sampling with likert measure scale as well as two set of different adjective analyses of factor. The retrieving questionnaires will be discussed by SPSS and the respondents will understand the fancies for their psychological tendencies. According to the survey, the clothing was achieved and presented the aspect, ”can collect the clothing information to express oneself” as most approves under individual life style. When discussion influence of the clothing choices factor, ”the outlook” as the key aspect which most takes, but the most does not take ”the brand well-knownness”. The female collegians are the students studying in Dept. of Fashion Design as the research objects had more sensitive self-certain appearance of individual dressing than other young women. And the study on their self-certain appearance and dressing styles can make the university get further information about the student's attitudes towards dressing and manners.