智慧型托育行銷決策支援系統之研究

A Study of an Intelligent Decision Model for Recommending Objects of Commercial Real Estate

李俊民(Jimmy Lee)；黃俊璋(Chun-Chang Huang)；賴逢源(Feng-Yuan Lai)

分析階層過程（AHP） ； 滿意度 ； 決策支援系統（DSS） ； analytic hierarchy process (AHP) ； satisfaction ； decision support systems (DSS)

聯大學報

10卷2期（2013 / 12 / 01）

69 - 86

繁體中文

雙薪家庭顯著增加之現象意味傳統母親在家專職照顧小孩的功能已經式微；於是，托育服務機構成為扮演家長暫時缺位功能的角色。當公立托育機構數量出現嚴重不足情況時，種類繁多之私立托育機構成為解決現行幼托問題的可行方案，並可強化「學前教育及保育制度整合」之國際化趨勢。藉由分析階層過程（analytic hierarchy process，AHP）工具Expert Choice及決策支援系統的各種資訊管理技術，本研究目的旨在建立雛型系統以探討新的托育服務方案設計及預測市場接受度，經由AHP過程以取得專家一致性的各項因素權重值，來協助托育機構行銷，提昇招收兒童入學以及增加與家長的溝通互動；最後，在以顧客導向服務的前提下，新系統能提昇托育機構的收入並且增加客戶的滿意度。

Generally, while the current structure of small family is evolving from that of large family, it also indicates that the traditional mother of the full-time care at home need to work for higher income and forms a new social phenomenon of double-income households which day nurseries can support some services of parent's functions. However, services from public nursery schools now cannot satisfy a huge demand from double-income households which may need various alternatives provided by private nursery schools to solve above serious problems and raise the internationalization trend for integrating education and care service.Using tool of analytic hierarchy process (AHP), Expert Choice, and various techniques of decision support systems (DSS), a prototype system was developed in this study in which AHP can obtain various weight values of important consistent factors from experts and it can provide several recommended alternatives and related data analysis. Finally, based on the customer-oriented service, the new system can enhance benefit of nursery school and increase customer's satisfaction.

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