筆記型電腦產業新產品導入流程標竿及設計

Benchmarking and Design of New Product Introduction Process for Notebook Computer Industry

10.6378/JTM.200603.0031

許棟樑(Dongliang-Daniel Sheu)；陳大仁(Daren Chen)

新產品導入 ； 標竿管理 ； 自有品牌 ； 流程標竿 ； New Product Introduction Process ； Benchmarking Management ； Process Benchmarking

科技管理學刊

11卷1期（2006 / 03 / 01）

31 - 62

繁體中文

本研究藉由分析三家筆記型電腦公司新產品導入流程並進行標竿評比後，結合1998至2004年間對七家筆記型電腦公司（含上述三家公司）進行全面品質管理和製造管理標竿的相關研究時，所收集到在新產品導入過程中與研發部門有關之跨功能部門之無效率或缺失資料，進行流程再造，其目的除了提出一個以自有品牌(Own Branding & Manufacturing, OBM)策略為基礎的新產品導入建議流程外，並改善以往筆記型電腦公司在新產品開發過程中跨功能部門的無效率或缺失。本研究之資料來源係以問卷、訪談、文獻蒐集、現場實習等方式蒐集。 本研究的貢獻包括：(1)標竿比較三家主要筆記型電腦公司新產品導入流程並分析其優缺點；(2)建立一個包含委託設計與製造／委託代工(Original Design & Manufacture/Original Equipment Manufacture, ODM/OEM)及自有品牌之完整的筆記型電腦新產品導入流程標竿；(3)在流程的建構過程中，設計一些機制以預防並解決部份因設計缺失所導致的製造及其他非設計部門之無效率及缺失。

This study proposed a New Production Introduction (NPI) suggestion process which benchmarking analyzed NPI process of 3 major notebook computer manufacturers and integrated the manufacturing benchmarking analysis results of 7 notebook computer companies (including the previous 3 companies) from 1998 to 2004. Strengths and weaknesses of NPI process of each company were identified. Revised NPI processes were proposed which integrated the existing processes and corrected the inherent cross-functional process problems in the existing processes. The proposed NPI processes build in cross-functional review mechanism and presumably will be prevent or reduce existing systematic problems before it ever happens. Data was collected by questionnaire, interviews, observation and internal controlled documents. Our contributions include: (1)Benchmarking and analyzing the new product introduction processes of three major NB companies; (2)Re-designing new product introduction processes for ODM/OEM/OBM notebook companies; (3)Designed-in process mechanisms to design-out some potential in-efficiencies in other-than-design functions which were induced from design in-efficiencies, problems, or errors which were collected from manufacturing benchmarking research results;

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