王品餐飲集團成長發展的研究：創業過程的研究取向

The Research of "Wang Steak Restaurant Group" on Business growth-the Entrepreneurship Process Perspective

10.6378/JTM.201009.0091

楊舜慧(Shun-Hui Yang)；溫肇東(Chao-Tung Wen)；項維欣(Wd-Hsin Hsiang)；陳東賢(Tung-Hsien Alan Chen)

創業過程的研究取向 ； 創業機會的市場過程觀點 ； 成長發展 ； 王品餐飲集團 ； the entrepreneurship process perspective ； the entrepreneurship opportunity of market process perspective ； business growth ； Wang Steak Restaurant Group

科技管理學刊

15卷3期（2010 / 09 / 01）

91 - 125

繁體中文

本研究從「連鎖經營體系的成長發展時期」、「創業機會的市場過程觀點」、「創業的過程和階段」和「創業過程的決策特性」方面的文獻中，提出連鎖經營體系在不同成長發展時期的展店創業過程之研究分析架構，據此探討戮力「自創」多個餐飲品牌，發展連鎖經營體系，並且跨足中國大陸市場，也具有經營成果的本土餐飲集團龍頭「王品餐飲集團」，從「單店、多店、多品牌到跨地域經營」成長發展的創業過程，以及創業過程階段中「市場機會的確認、營運資源的取得、組織能耐的累積、市場行銷的執行、新事業的擴張」重要的策略決策特性。研究發現：連鎖經營體系在不同成長發展時期的展店創業過程，三種創業機會的市場過程觀點，在不同情境的市場機會環境下，皆各自有其達成企業目標的方式和適用的條件。此外，在不同成長發展時期的展店創業過程階段中的策略決策特性，有創業管理活動和一般管理活動，相互交叉和循環的特性。

This research from ”the entrepreneurship opportunity of market process perspective”, ”the entrepreneurship process and the stage” and ”the entrepreneurship process of decision-making characteristic” in the literature, proposed the research and analysis framework of chain stores system in different stages setting up store of the entrepreneurial process. According to the above, the study makes an effort to explore the ”innovative” multiple restaurant brands, the development of chain management system, and branched out into the China market, also has operating results of the local restaurant group leader, ”Wang Steak Restaurant Group”, from the ”single store, multiple stores, multi-brands to cross region management” keeping stores of the entrepreneurial process on restaurant chain growth, as well as in the stages of ”market opportunities confirmation, resources acquisition, organizational capability accumulation, marketing implementation and new business expansion,” the important strategic decision-making behavior. The research discovered: Three kind of the entrepreneurship opportunity of market process perspective, in different stages setting up store of the entrepreneurial process, under the different situations of the market opportunities environment, all have their own ways to achieve business goals and application conditions. In addition, important strategic decision-making behavior in different stages setting up store of the entrepreneurial process, there are entrepreneurial management activities and general management activities, intercross and recycling features.

1. 台臺灣經濟部統計處，批發、零售及餐飲業動態調查，統計結果表 : 零售業營額及年增率—按細業分，發布日期 : 99年1月25日，取自http://210.69.121.6/gnweb/News/wFrmNews_Detai1.aspx?id=155。
2. 徐仁全 (2007)，吃出競爭力: 外食人口大調查 全台330萬天天外食族逼近北縣總人口，遠見雜誌網，http://www.gvm.com.tw/Board/content.aspx?go=cover&ser=131l7。
3. 台灣行政院主計處，歷年家庭收支調查報告，取自http://www.stat.gov.tw/ct.asp?xItem=19882&CtNode=512。
4. Acs, Z. J.(ed.),Audretsch, D. B.(ed.)(2005).Handbook of Entrepreneurship Research.Boston:Kluwer Academic Publishers.
5. Afuah, A.(2004).Business Models: A Strategic Management Approach.NY:McGraw-Hill Irwin.
6. Ardichvili, A.,Cardozo, R.,Ray, S.(2003).A Theory of Entrepreneurial Opportunity Identification and Development.Journal of Business Venturing,18(1),105-123.
7. Baron, R. A.,Shane. S. A.(2005).Entrepreneurship: A Process Perspective.Cincinnati, OH:South-Western Thomson Publishers.
8. Bruyat, C.,Julien, P. A.(2001).Defining the field of research in entrepreneurship.Journal of Business Venturing,16(2),165-180.
9. Davidsson, P.(2003).The domain of entrepreneurship research: Some suggestions.Advances in Entrepreneurship, Firm Emergence and Growth,6,315-372.
10. Davidsson, P.,the PEG Research Team(2000).A conceptual framework for the study of entrepreneurship and the Competence to Practice It.Jönköping:Jonkoping International Business School.
11. Dollinger, M. J.(2003).Entrepreneurship: Strategies and Resources.New Jersey:Prentice Hall.
12. Eckhardt, J. T.,Shane, S. A.(2003).Opportunities and entrepreneurship.Journal of Management,29(3),333-349.
13. Gartner, W. B.(1985).A Framework for Describing and Classifying the Phenomenon of New Venture Creation.Academy of Management Review,10(4),696-706.
14. Garvin, D. A.、Levesque, L. C.(2008)。小店家大企業：多店組織經營之道。哈佛商業評論 繁體中文版，24，98-111。
15. Gustafsson, V.(2006).Entrepreneurial Decision-Making: Individuals, Tasks and Cognitions.Northampton, MA:Edward Elgar Publishers.
16. Hammond, K. R.,Hamm, R. M.,Grassia, J.,Pearson, T.(1987).Direct Comparison efficacy of intuitive and analytical cognition in expert judgment.IEEE Transactions on Systems, Man and Cybernetics,17(5),753-770.
17. Kaufmann. P. J.,Dant, R. P.(1996).Multi-unit franchising: Growth of management issues.Journal of Business Venturing,11(5),343-358.
18. Kirzner, I. M.(1997).Entrepreneurial discovery and the competitive market process: An Austrian Approach.Journal of economic Literature,35(1),60-85.
19. Mintzberg, H.(1973).Strategy-making in three modes.California Management Review,16(2),44-53.
20. Morris, M. H.,Kuratko, D. F.(2002).Corporate entrepreneurship.Orlando, FL:Harcourt College Publishers.
21. Morris, M. H.,Lewis, P. S.,Sexton, D. L.(1994).Reconceptualizing Entrepreneurship: An Input- Output Perspective.Advanced Management Journal,59(1),21-31.
22. Sarason, Y.,Dean, T.,Dillard. J. F.(2006).Entrepreneurship as the nexus of individual and opportunity: A structuration view.Journal of Business Venturing,21(3),286-305.
23. Shane, S.(2000).Prior Knowledge and the Discovery of Entrepreneurship Opportunities.Organization Science,11(4),448-469.
24. Shane, S.,Venkataraman, S.(2000).The promise of entrepreneurship as a field of research.Academy of Management Review,25(1),217-226.
25. Sirmon, D. G.,Hitt, M. A.,Ireland., R. D.(2007).Managing firm resources in dynamic environments to create value: Looking inside the black box.Academy of Management Review,32(1),273-292.
26. Yin, R.(1994).Case study research: Design and methods.Beverly Hills, CA:Sage Publishing.
27. 天下雜誌編輯部(2000)。二000年一千大調查。天下雜誌，特刊第028期
28. 吳思華(2000)。策略九說：策略思考的本質。台北:臉譜。
29. 尚榮安譯、Yin, R. K.(2001)。個案研究法。台北:弘智文化。
30. 張玉利編(2009)。創業管理研究型案例。天津:南開大學出版社。
31. 張玉利、譚新生、陳立新譯、Baron, R. A.、Shane, S.A.(2005)。創業管理：基於過程的觀點。北京:機業工業出版社。
32. 楊燕緩譯、Morris, M. H.、Kuratko, D. F.(2005)。公司創業：組織內創業發展。北京:清華大學出版社。
33. 劉常勇審訂、李書政譯、張劭農譯、Dollinger, M. J.(2006)。創業管理：策略與資源。台北:智勝文化。

1. 賴俊宏,曹淑茹,胡宜中,林意雯(2022)。新冠疫情下影響餐飲業微型創業之多準則評估。科技管理學刊，27(1)，55-92。