题名

兩岸發光二極體產業之效率評估：應用網路資料包絡分析法

并列篇名

Efficiency Evaluation of Cross-Strait LED Industry: Application of Network Data Envelopment Analysis

作者

程琪(Chi Chen)；方文昌(Wenchang Fang)；林婷鈴(Ting-Ling Ling)；許旭昇(Shiuh-Sheng Hsu)

关键词

發光二極體 ； 延遲效果 ； 知識存量 ； 多項式分配延遲模式 ； 網路資料包絡分析法 ； Light Emitting Diode ； Time-lag Effect ； Knowledge Stock ； Polynomial Distributed Lag Model ； Network Data Envelopment Analysis

期刊名称

科技管理學刊

卷期/出版年月

21卷2期（2016 / 06 / 01）

页次

29 - 57

内容语文

繁體中文
中文摘要

隨著全球日益重視綠色環保能源，發光二極體(Light Emitting Diode, LED)已成為各國極力發展的照明產業，中國大陸在政府的扶持下，已成為全球最具潛力的照明市場， 亦是台灣LED產品的主要出口市場。為比較兩岸LED產業之競爭優勢與市場地位，本研究旨為探討兩岸LED公司之經營效率，並考量研發與行銷活動之延遲效果與知識存量的特性，以多項式分配延遲模式與網路資料包絡分析法，建立多階段的效率評估模式。研究結果發現，台灣LED產業的研發能力領先中國兩年，但中國大陸的內需市場大，銷售推廣能力優於台灣。後續研究可結合此評估模式與決策矩陣，找出公司的市場定位與競爭能力，作為決策者在進行資源整合與擬定決策之重要參考資訊。
英文摘要

Green environmental protection energy is of increasing important; LED has become strongly developed as lighting industry by global countries. In China government support, it has become the most promising lighting market in the world, and it is the main export market of Taiwan LED products. In order to compare competition advantages and market position of cross-strait LED industry, the object of research is to evaluate operational efficiency of cross-strait LED companies, which consider the time-lag of R&D activity, marketing activity, and knowledge stock. This paper use polynomial distributed lag model and network data envelopment analysis to build a multi-stage efficiency evaluation model. The result shows R&D capabilities of Taiwan is better than China and it is to take the lead for two years. On the contrary, China has large domestic markets and its sales promotion capabilities have better than Taiwan. Future research can combined this model and decision matrix to identify the market position and competitiveness of companies, as important reference information of decision-makers during the resource integration and decision making.
主题分类 社會科學 > 管理學
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