利社會動機與社會創業警覺力：觀點取替與內在動機之調節式中介模型

Prosocial Motivation and Social Entrepreneurial Alertness: A Moderated Mediation Model of Perspective Taking and Intrinsic Motivation

游銘仁(Ming-Jen Yu)；吳靜吉(Jing-Jyi Wu)

社會創業警覺力 ； 利社會動機 ； 觀點取替 ； 內在動機 ； Social Entrepreneurial Alertness ； Prosocial Motivation ； Perspective Taking ； Intrinsic Motivation

科技管理學刊

21卷3期（2016 / 09 / 01）

53 - 80

繁體中文

儘管創業警覺力的概念在一般創業研究中已受到廣泛重視，但在以往的研究中，並沒有從社會創業的角度來研究創業警覺力。因此，本研究把創業警覺力的概念延伸至社會創業的脈絡中進行研究。本研究採問卷調查法，以220位政大EMBA學生為研究對象，探討利社會動機和社會創業警覺力的關係、觀點取替的中介效果以及內在動機的調節式中介效果。研究發現，利社會動機對社會創業警覺力有正向影響，利社會動機會透過觀點取替的部分中介效果影響社會創業警覺力，而此間接效果會被內在動機正向地調節。最後，本研究進行理論與實務意涵的討論。

Despite having been widely studied by researchers of entrepreneurship, prior research has rarely explored entrepreneurial alertness in social entrepreneurship contexts. To address this gap, this study examined the relationship between prosocial motivation and social entrepreneurial alertness, the possible mediating effect of perspective taking on this relationship, and how this mechanism may be contingent on intrinsic motivation. Survey data was collected from a sample of 220 EMBA students from National Chengchi University in Taiwan. Results show that prosocial motivation positively affects social entrepreneurial alertness, perspective taking partially mediates the influence of prosocial motivation on social entrepreneurial alertness, and this indirect effect is positively conditioned by intrinsic motivation. This paper concludes with a discussion of theoretical and practical implications.

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