商業模式的互動關係與阻隔機制特性－競爭優勢分析

The Interaction Relationship of Business Model and solating Mechanism- The Analysis of Competitive Advantages

蔡政安(Cheng-An Tsai)

商業模式 ； 互動關係 ； 阻隔機制 ； 競爭優勢 ； Business model ； Interaction relationship ； Isolating Mechanism ； Competitive advantage

科技管理學刊

22卷4期（2017 / 12 / 01）

1 - 28

繁體中文

策略所關心的是要有競爭優勢的商業模式，才能夠達成策略上獲取超額利潤的目的。而資源基礎觀點的阻隔機制是競爭優勢來源。然而，台灣產業轉型的關鍵是由降低成本變成價值提升，兩種經濟型態間的商業模式顯然不同。而不同類型商業模式的阻隔機制的特性有何差異？本文以台灣科技產業為田野，採用多個案研究設計，分析比較不同類型商業模式互動關係，並比較阻隔機制特性，讓廠商對不同類型商業模式的競爭優勢來源能有較清楚理解，研究結果可以彌補商業模式競爭優勢上可能的理論缺口。

In order to obtain excess profits of strategic purpose, strategy is concerned about the competitive advantage of the business model. The source of competitive advantage from resource-based view comes from isolating mechanism. The key to Taiwan's transformation of industrial structure is from cost-down to value-up. The business model of these two economies is apparently different. What are the differences in the characteristics of the isolating mechanism for different types of business models? After surveying multiple cases in Taiwan's technology industry, this research analyses different types of business model. To help a company better understanding where the competitive advantage of different types of business model comes from, the research analyses different types of business model's interaction relationship and compares their isolating mechanism. This way, the research results can therefore make up for the possible theoretical gap of competitive advantage on the business model.

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