應用Kano品質模式探討不同人格特質遊戲玩家之品質需求探討－以角色扮演遊戲為例

Applying Kano Model to Explore the Quality Requirements of Game Players with Various Personalities-A Role-Playing Game Case Study

10.29514/TJCD.201212.0002

陳俊智(Chun-Chih Chen)

數位遊戲 ； Kano品質模型 ； 滿意度 ； 五大人格模式 ； 多品質決策 ； Cyber game ； Kano model ； Satisfaction ； Big five personality factor model ； Multiple attributes decision making

商業設計學報

16期（2012 / 12 / 01）

15 - 33

繁體中文

研究目的在識別出影響遊戲設計之魅力品質因子，以符合消費者的欲求、達到滿意度的有效提昇。研究引入品質管理Kano品質模型之回歸分析模式，探討品質因子／設計特徵對於消費者滿意度的影響模式與程度，提供遊戲設計改良之準則。同時，以Kano品質分類為基礎提出一設計資源分配推論模式，以解決多品質決策之權衡取捨（trade-off）課題。研究並藉由五大人格模式（Big five personality factor model；FFM）的應用，探討不同人格特質之遊戲玩家在滿意度評價與品質分類之差異性。本研究是以角色扮演遊戲為探討對象，藉由案例的探討驗證提出模式之績效與應用可行性。

This study aims to identify the attractive factors/design features for cyber game designs to effectively enhance customer satisfaction. By applying Kano model the effects of quality attributes on customer satisfaction can be evaluated, these factors/design features were classified into different quality categories, including attractive, one-dimensional, must-be and indifferent qualities by using the regression model in this study. While, a decision matrix based on the result of Kano model for allocating design resource was proposed. It can assist the designers to resolve the trade-off decision problem on improving the quality of attributes in developing a new game design. To explore the different requirements of game players with different personality characteristics of the ”Big five personality factor model”, the NEO personality measurement was also adopted in this study. And the case of role-playing games is used to illustrate and verify the feasibility and effectiveness of the proposed method.

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