設計趨勢與思維模式探討－以日本G-Mark為例

The Study of Design Trend and Thinking Pattern The Case of Japan's G-Mark

10.29514/TJCD.201212.0010

謝佩芯(Pei-Hsin Hsieh)

設計特質 ； 設計趨勢 ； 日本G-Mark ； 未來學 ； Design features ； the trend of design ； Japan's G-Mark ； future studies

商業設計學報

16期（2012 / 12 / 01）

171 - 186

繁體中文

全球人類在同一個地球資源分享的共同基礎下，已傾向多元面向的思考觀點以及跨學科整合的方式來面對問題。然而，設計趨勢探討決不是為了做出精準的預測，亦不是預測一個單一的未來，而是企圖揭示多樣化的可能性，並且建構對未來發展具延伸意義的知識體。日本G-Mark隨著時間的變遷，審查視點亦隨著未來趨勢做改變，目前的視點包括身体、生活、産業、社会和地球環境等面向，此意涵亦顯示出設計不是單一學科的專業範圍，而是跨越學科領域的發展。本研究主要採取紮根理論與趨勢分析的方法，從近十年的金獎作品中，探討日本G-Mark優良設計的特質與其趨勢分析。研究結果發現，未來趨勢顯示在物質構面，技術、機能、通用設計與視覺性特質；在社會環境構面，環保效益、經濟性與文化性特質；在人性思考構面，心理性、操作性與實用性特質；在知識整合構面，管理規畫、整合設計、完成度與跨學科研究特質；在多元發展構面，未來性與新獨特性特質。以上這些先進、完備且兼具可行性的指標，透過對價值判斷與研究，建立一個豐富設計領域知識的意義與生活本質的延續。

All human beings are share common resources on the Earth. With this standing point, people intend to solve peoblems by multi-consideration and cross-department consolidation. Nevertheless, the study on the trend of design is not to make a precise prediction. It is not to predict a single future, either. It is trying to reveal the possibilities of diversity and to construct meaningful knowledge about future development. As time goes by, Japan's G-Mark has changed as well. Its examination points have been changed with the trend. Currently, it focuses on body, life, industry, socity and global environment, etc. It means that design is not limited in a single department; it is a cross-department development.Primarily, I adopted 'grounded theory methodology' and 'trend analysis' to explore the feature and the trend of excellent designs winning Japan's G-Mark Award. The study found that there are many design features in different aspects. In the aspect of material, there are features of technology, mechanism, universal and vision. In the aspect of social environment, there are features of economy, culture and environmental protection effectiveness. In terms of human thinking, features include psychology, operation and pragmatism. In the aspect of knowledge consolidation, there are features of managment planning, consolidation design, completion and cross-department research. In the aspect of multi-development, there are features of futurism and new uniqueness. Through the study about value, these advanced, comprehensive and feasible indexes mentioned above could be used to extend bountiful and meaningful knowledge and life about design.

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