當代汽車中控台設計感性評價研究之初探

A Preliminary Study on the Kansei Evaluation Research of Contemporary Automobile Center Console Design

范士誠(Shih-Cheng Fann)

感性工學 ； 汽車設計 ； Kansei Engineering ； Automobile Design

商業設計學報

26期（2023 / 03 / 01）

158 - 170

繁體中文;英文

在汽車設計中，汽車中控台是使用者平時最常接觸的部分，使用者對於中控台設計的感性評價，將是影響一款汽車設計最終感性評價的關鍵。隨著科技的進步，歷代的中控台設計呈現出不同的設計趨勢，也是當下使用者感性偏好的表徵。近年來顯示與觸控技術的進步，越來越多的實體介面變為虛擬觸控式介面，更對於當代的中控台設計產生了巨大的影響。本研究針對14款市售車的中控台設計進行感性工學研究，使用7組具代表性的形容詞對以語意差異法調查受測者的感性評價，並以因子分析與集群分析探討調查結果，研究發現：中控台螢幕尺寸大小與配置方式會影響受測者的感性評價；螢幕尺寸大小則影響受測者對於中控台設計評價「獨特的」感性；無論螢幕以何種方式配置，對稱式的中控台設計將使受測者有強烈的「理性的」感受；被受測者評價「複雜的」樣本，多數也被評價為「豪華的」，「簡單的」與「豪華的」評價則未在實驗中同時出現過，由此可知，若需要受測者在中控台設計的評價上感到「豪華」，仍需要較多的設計元素堆疊。本研究結果顯示受測者對於目前汽車中控台設計的相關感性評價，除了可提供設計師作為設計汽車中控台時的參考資料外，也能提供相關研究者做為當代汽車設計感性研究之基礎。

In automobile design, the center console is the part that users usually use the most. The user's Kansei evaluation of the center console design will be the key to the final Kansei evaluation of a car. With the advancement of technology, the design of the center console has shown different design trends, which is also a sign of the Kansei preferences of current users. In recent years, with the advancement of display and touch technology, more and more physical interfaces have been transformed into virtual touch interfaces, which has also had a huge impact on the center consoles design. This study conducts a kansei engineering study on the center console design of 14 commercially available vehicles, uses 7 representative adjectives to investigate the Kansei evaluation of the subjects by using the semantic difference method, and discusses results by factor analysis and cluster analysis , the study found that: the screen size and configuration of the center console will affect the Kansei evaluation of the subjects; the size of the screen will affect the Kansei evaluation "unique" of the subjects about the center console design; no matter how the screen is configured, The symmetrical center console design will make the subjects have "rational" Kansei; when the subjects evaluate the samples "complex", most of them are also rated as "luxury", "simple" and "luxury". Evaluation "simple" and "luxury" didn't appear in the experiment at the same time. It can be seen if the subjects feel "luxury" in the evaluation of the center console design, more design elements are still required to be stacked. The results of this study show the subjects' Kansei evaluation of the current car center console design can not only provide designers with reference materials when designing car center consoles, but also provide relevant researchers with a basis for Kansei research on car design .

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