資訊圖表明度與色相對比於不同學歷閱讀體驗影響之研究

A Study on the Impact of Infographic Clarity and Hue Contrast on Reading Experience Across Different Educational Backgrounds

詹鎮邦(Chen Pang Tsan)；黃文宗(Wen-Tsong Huang)

資訊圖表 ； 配色 ； 閱讀體驗 ； 明度對比 ； 色相對比 ； Infographic ； color schemes ； reading experience ； luminance contrast ； hue contrast

商業設計學報

27期（2024 / 03 / 01）

38 - 56

繁體中文;英文

本論文研究色彩配置在資訊圖表中的使用，並從「明度對比」與「色相對比」的角度切入，探討各學歷在接受資訊圖表圖像資訊時，不同色相與明度對比下閱讀體驗的影響程度。本研究從「色相對比」與「明度對比」兩面向切入，分別由類似色相對比、對比色相對比、互補色相對比與明度對比低、原始明度搭配、明度對比高各三種不同的比較變項構成，並由KJ法挑選出實驗的繪製作品，進行圖表在色相與明度上的重繪進行實驗。再經由專家訪談歸納出相關的關鍵字搭配重繪的作品進行問卷設計。問卷結果經過卡方檢定或費雪精確檢定之統計驗後，首先得出明度對比與色相對比不同學歷間的偏好差異，再將此差異進行交叉比對分析，進而整理出資訊圖表在不同學歷間閱讀的影響樣貌，所得出以下三點結論以供後續延伸研究之參考：在各學歷層級中，暖色調與冷色調的組合下，較偏好明度對比低的配色組合。但在冷色調與中間色調，以及純粹中間色調的組合中，則皆偏好明度對比高。高中大學與碩士以上在冷色調與暖色調的偏好程度各有不同。但是以中間色調為主進行色彩配置時，則一致偏好互補色相對比。學歷以及年紀較高者，需增強色相對比才能有較佳的效果。

Currently, technology is advancing at an accelerating pace, and we find ourselves in an era of rapid information dissemination. In the midst of this information deluge, information charts can precisely capture the audience's attention, thereby achieving the goal of information transmission. Among the human senses, vision is the first to receive information, with color being one of the primary elements. Therefore, this paper focuses on the use of color schemes in information charts and explores the impact of different levels of hue contrast and luminance contrast on reading experience across various educational backgrounds. This study approaches the topic from two perspectives: "hue contrast" and "luminance contrast." Three different comparison variables are formed for each perspective, including similar hue contrast, complementary hue contrast, contrasting hue contrast, low luminance contrast, original luminance pairing, and high luminance contrast. The experimental charts are selected using the KJ method, and then the charts are redrawn based on hue and luminance. Expert interviews are conducted to identify relevant keyword pairings for the redrawn charts, which are then used in questionnaire design. After conducting statistical tests such as the chi-squared test and Fisher's exact test on the questionnaire results, several conclusions are drawn for subsequent reference in extended research.