運動產業管理者所面臨之倫理問題

Ethical Issues Confronting Managers in the Sport Industry

10.6162/SRR.2010.108.08

黃致豪(Chih-Hao Huang)；王聖文(Sheng-Wen Wang)；邱玉惠(Yu-Hui Chiu)

運動管理者 ； 利益衝突 ； 倫理化決策 ； sport managers ； conflict of interest ； ethical decision making

大專體育

108期（2010 / 06 / 01）

52 - 58

繁體中文

本文旨在以文獻回顧的方式，探討運動產業界中之運動管理者所面臨之倫理問題。運動產業為一多樣化之產業，其中包含了如職業運動、學校體育、健身中心、休閒運動與設施管理等。運動產業目前正經歷著快速的成長及發展，而其中之運動管理者也面臨著與日俱增之倫理問題。因此，運動管理者必須持續關注著目前所遭遇的倫理問題，保持高度的關注力及迅速的應變力，才能在未來處理應對新的倫理問題上，轉被動為主動，化危機為轉機，正確與有效率的做出最佳的倫理化決策。

The purpose of this article was to explore the ethical issues confronting managers in the sport industry based on literature review. The sport industry is an extremely diverse industry, including segments such as professional sport, physical education, health and fitness, recreational sport and facility management. As the sport industry rapidly grows, sport managers are facing more and more ethical issues. Therefore, they need to stay current with the ethical concerns surrounding them, being proactive in their approaches rather than reactive, and turning crises into opportunities, in order to make right decisions effectively.

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