運動明星對臺灣企業排球聯賽發展之效應

Effect of Sports Stars on the Development of Top Volleyball League in Taiwan

10.6162/SRR.201903_148.0001

黃鴻鈞(Hong-Chun Huang)；林顯丞(Hsien-Chen Lin)；吳忠政(Chung-Cheng Wu)

外籍球星 ； 本土球星 ； 長期合約 ； expatriate sports star ； local sports star ； long-term contract

大專體育

148期（2019 / 03 / 31）

1 - 14

繁體中文

臺灣企業排球聯賽發展已逾14年，其發展內容過於固定，而逐漸失去比賽精采度及刺激感。但自2015年開始引進外籍球星後，即打破過往觀眾進場紀錄，加上本土球星的塑造下，讓更多民眾認識排球運動，對臺灣企業排球聯賽發展具有極大影響力。本文以文獻回顧方式並結合網路媒體之報導，目的在探究外籍球星的引進及本土球星的塑造，對臺灣排球發展的衝擊與效應為何。分析結果發現：一、外籍球星的引進有效提高企業排球聯賽整體技戰術能力，並增加球迷觀賽動機；二、本土球星的塑造確實讓球迷對排球運動印象加深；三、本土球星加入國外的職業聯盟，可增進臺灣排球競技實力。然而，由於目前財團對企業排球聯賽的投資仍缺乏信心，導致外籍球星無法獲得長期合約，使外籍選手造成的效應曇花一現，加上臺灣主管單位並未有官方的球員旅外平臺，致使許多本土球星失去旅外機會。建議企業排球聯賽未來應朝向國際化發展，持續引進外籍球星，並積極媒合本土球星旅外機會，藉此優化臺灣排球運動的發展。

The Top Volleyball League in Taiwan has been in operation for more than 14 years, but reached a plateau in overall competitiveness that brought a gradual decrease in the impressiveness and excitement of the games. After recruitment of expatriate sports stars began in 2015, however, the league set a new single-season record for spectators. In addition, the development of local sports stars has led more spectators to have a strong passion for volleyball, greatly benefitting the development of the league. Through a review of relevant literature and online media reports, this article aims to discuss the impact and effect of recruiting expatriate sports stars and developing local sports stars on the development of volleyball in Taiwan. The results of this article show that (1) the recruitment of expatriate sports stars not only effectively increases the overall technical and tactical skill levels of the competition but also increases the interest of volleyball fans. (2) Developing local sports stars can also impress and motivate volleyball fans. (3) Local sports stars joining foreign professional leagues can enhance Taiwanese players' skill levels. However, there are obstacles: first, due to the current lack of confidence of the consortium in investment in the corporate volleyball league, foreign stars are unable to obtain long-term contracts. Therefore, the benefits from recruiting foreign players are short-lived. Second, the Taiwanese authorities also do not have an official player travel platform; therefore, many local players are deprived of opportunities to join volleyball leagues all over the world. In order to optimize the development of volleyball in Taiwan, we suggest that the Top Volleyball League should continue its recruitment of international sports stars in the future, foster an international outlook, and actively seek opportunities for Taiwanese players to join volleyball leagues all over the world.

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