個性化飾品形態之意象與喜好度研究：以男性學生戒指為例

The Study of Images and Preferences of Personalized Decorative -Products: A Case Study on Male Students' Attitudes toward Rings

10.30105/JDS.200812.0004

陳俊興(Jyun-Sing Chen)；許鳳火(Feng-Huo Sheu)；梁榮進(Jung-Chin Liang)

個性化 ； 裝飾性產品 ； 意象 ； personalized ； decorative products ； image

設計學研究

11卷2期（2008 / 12 / 01）

71 - 86

繁體中文

今日的產品爲了迎合男性學生族群喜新厭舊、盲從時尚的人格特質，紛紛走起「多款少量」的個性化商品路線，藉此來滿足消費者特立獨行、與眾不同的心理需求。在台灣消費市場上蔚爲潮流的裝飾性產品，不啻是男性學生個人特質的呈現，也是產品價值感認同的表徵，更是未來台灣生活產品的主流趨勢。就研究的內容而言，主要的目的有三點：一、了解設計師與男學生對於個性化飾品認知的差異；二、在於探究男性學生對於戒指形態意象的認知與看法；三、探求出受男學生族群所喜好的戒指形態之元素。透過本研究三階段式的調查研究後，從結果中發現受喜好的戒指形態都同時兼備著有高雅以及簡潔的意象；且形態意象的語彙中有明顯偏頗於個性化的戒指，反倒是最不受男學生喜歡的戒指形態。而飾品設計師的看法與男學生普及性的認同則有些許的差異。

In order to cater to male students' characteristics of fickle affection and patterns of blindly following vogue, products nowadays all pursue the personalized path of providing ”various types but small number quantity” so as to satisfy the customers' demand of being unique. The decorative products, which are the main stream of Taiwanese market, are not only the expression of personalities of male students, but also the symbol of identification of product value, even the major tendency of Taiwan's future lifestyle products In terms of the content of this research, there are three main purposes: first, to realize the difference of cognition on personalized ornaments between designers and male students; second, to search for the cognition and thoughts of male students toward ring forms; third, to explore the male students favored elements of ring form. Through this two-step research, we discovered that all the beloved ring forms are simultaneously equipped with the image of elegance and simplicity; by contrast, the ring forms with obvious personalized symbolism are less welcomed. However, ornament designers's ideas and the wide spread cognitions of male students were not directionally compatible.

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