BBS圖像電子副語之判讀效率與滿意度研究

Recognition Efficiency and Satisfaction of Electronic Paralanguage of Pictographs from BBS

10.30105/JDS.200907.0005

許子凡(Tzu-Fan Hsu)；林品章(Pin-Chang Lin)

圖像電子副語 ； 判讀效率 ； 滿意度 ； 圖像複雜度 ； Electronic Paralanguage of Pictographs ； Recognition Efficiency ； Satisfaction ； Graphic Complexity

設計學研究

12卷1期（2009 / 07 / 01）

83 - 102

繁體中文

本研究以判讀效率與滿意度爲評估項目，對於圖像電子副語的複雜度與其使用經驗，所造成之差異關係進行探討，在操作上採二因子實驗設計，其圖像副語之複雜度共分爲「高複雜度」及「低複雜度」兩個等級，使用經驗則分爲「有BBS圖像副語使用經驗」與「無BBS圖像副語使用經驗」兩個類別；本研究經現況調查與問卷檢測，將所得資料以統計檢定，並進行討論分析後，歸納出下述四點結論：(1)在圖像副語的使用現況上，以臉部表情類的次數比例最高，肢體動作類次之，而在複雜度的分群結果中，臉部表情類多被歸爲低複雜度等級，肢體動作類則爲高複雜度等級；(2)從複雜度的觀點來看，低雜度等級的圖像副語擁有較佳且穩定之表現；(3)由使用經驗的角度，除了在輸入便利的滿意度外，其餘圖像副語的評估項目，皆是以有使用經驗者獲得較佳之成績；(4)複雜度與使用經驗問的交互作用，除偷悅回饋與輸入便利的滿意度外，在其餘項目皆呈現顯著之狀態，整體來說，圖像副語的使用評價會隨複雜度等級之降低，以及使用經驗之累積而有所提升。

Based upon two criteria, recognition efficiency and satisfaction, this study investigates the differential relationships occurred in the expressed complexity and the use-experience of electronic paralanguage of pictographs. Experimented using Two-Way ANOVA, the level of graphic complexity of electronic paralanguage of pictographs consists of ”High Complexity” and ”Low Complexity” and the use-experience is classified as ”BBS Electronic Paralanguage of Pictographs” and ”non-BBS Electronic Paralanguage of Pictographs”. Four conclusions were drawn from the statistical analysis of the current states and questionnaire in this study: (1) With the use of paralanguage of pictographs, the type of facial emotion has the highest number of uses and the type of body gesture has the second highest; categorized by complexity, the type of facial emotion is classified as low complexity where the type of body gesture is of high complexity. (2) Based on complexity, the paralanguage of pictographs of low complexity exhibits better performances and stability. (3) Based on use-experience, all evaluated categories of pictographic paralanguage, except for key-in convenience, exhibits better performances when participant is experienced in BBS electronic paralanguage of pictographs. (4) Based on the interaction between complexity and use-experience, except for satisfaction of pleasant feedback and key-in convenience categories, all others display significant status; in general, the performance of paralanguage of pictographs would increase as the level of complexity decrease and the use-experience accumulated.

1. 楊清田、魏碩廷(2005)。平面圖形複雜度與面積錯視之關聯性研究－以不規則多邊形爲例。藝術學報，77
   連結：
2. Biederman, I.,G. Ju(1998).Cognitive Psychology.CA:
3. Carey, J.(1980).Paralanguage in Computer Mediated Communication.The 18th Annual Meeting of the Association for Computational Linguistics and Parasession,Philadelphia, PA:
4. Catarci, T.(1999).Web-based Information Access.4th IFCIS International Conference,Edinburgh, Scotland:
5. Culnan, M. J.,M. L. Markus,Jablin F. M.,L.L. Putnam,K.H. Roberts,L.W. Porter(1987).Handbook of Organizational Communication.Newbury Park, CA:Sage.
6. Influence of Icon Detail, Color, and Perspective on Preference, Recognition time, and Search time
7. Moon, P.,D. E. Spencer(1994).Aesthetic Measure. Applied to Color Harmony.Journal of the Optical Society of America,34(4)
8. Pezdek, K.,H. C. Chen(1982).Journal of Experimental Child Psychology.NY:
9. What does Usability Mean: Looking Beyond Ease of Use
10. Thompson, P. A.,D. A. Foulger(1996).Effects of pictographs and quoting on flaming in electronic mail.Computers in Human Behavior,12(2)
11. Turner, J. A.(1988).The Chronicle of Higher Education.Washington, D.C:
12. Walther, J. B.(1992).Interpersonal Effects in Computer-mediated Interaction.Communication Research,19(1)
13. Internet slang
14. 李義正、連德仁(2004)。網路圖形符號之類型分析與應用研究。商業設計學報，8
15. 林菁(1994)。圖像複雜度與兒童的認知學習。嘉義師院學報，8
16. 許子凡、林品章(2006)。從視覺素養探討電子佈告欄之表情符號。2006設計學術研討會論文集，台中:
17. 郭世謀、林加雯、設計學會編(1997)。設計：教育、文化、科技－視覺傳達設計。台北:亞太圖書。
18. 潘美岑(2004)。碩士論文(碩士論文)。政治大學廣播電視研究所。
19. 盧諭緯(1997)。說文解字－初探網路語言現象及其社會意義。第二屆資訊科技與社會轉型研討會論文集，台北:
20. 蕭坤安、伊彬(2002)。造形輪廓的複雜性認知探討。中華民國設計學會2002年設計學術研究成果研討會論文集，台北:
21. 謝毅彬(1994)。電腦操作圖像之設計。工業設計雜誌，23(2)