音樂節拍速度對設計構想發展之影響研究

The Effects of Music Tempo on Designer's Idea Generation

10.30105/JDS.201612_19(2).0005

廖繼盟(Chi-Meng Liao)；張文智(Wen-Chih Chang)

音樂速度 ； 構想發展 ； 設計行為 ； 情緒 ； Music Tempo ； Idea Generation ； Design Behavior ； Emotion

設計學研究

19卷2期（2016 / 12 / 01）

89 - 110

繁體中文

過去許多研究顯示聽音樂具有諸多效益，然而有關音樂與設計的研究並不多見。本研究藉由主修工業設計的大學生在聽速度快的音樂、慢音樂和無音樂的情況下，以40 分鐘的時間設計調味容器，和填寫音樂速度引起的情緒感受和設計行為傾向量表，並且商請設計專家評量受測者的設計構想草圖之流暢度、新穎度、變通度、精緻度以及可行性和合適性，探討音樂節拍速度對設計構想發展之影響。實驗結果顯示：音樂速度會和受測者的情緒感受與行為反應相互連結，進而左右了設計創意表現。在音樂節拍速度快的情況下，受測者設計構想的流暢度和變通度較佳；音樂節拍速度慢的狀況下，受測者設計構想的新穎度和可行性較高；而構想的精緻度在慢音樂和無音樂的情況下有較佳的表現。形成這些現象的原因，推測和音樂速度引發的情緒感受與設計行為反應有關。在速度快的音樂情況下，受測者感受傾向正向情緒和高度激活狀態以及設計思考速度和繪圖動作較快的現象，可能有助於構想發展的流暢度和變通度。而慢音樂引發受測者感受較低激化的情緒狀態以及較為緩慢但專注度較高的設計思考和繪圖行為，或許有利於設計構想之新穎度、精緻度和可行性。

Many previous studies have shown that listening to music has benefits in many fields. However, studies regarding music and design are rarely seen. This study explores the effects of music tempo on designer's idea generation. Undergraduate students with major of industrial design were invited to develop sketches for novel seasoning containers in the conditions of fast-tempo music, slow-tempo music and without music. The subjects have 5 minutes to warm up then perform design task lasting for 40 minutes and they were encouraged to generate as many ideas as possible. After the experiment, the subjects were asked to fill in in a questionnaire for the emotional responses and design behavior they had after listening to the music of different tempo. Three design experts were invited to the evaluation of the sketches in terms of Guilford's fluency, originality, flexibility, elaboration, as well as feasibility and suitability criteria proposed in the study. The experimental results showed that, music tempo will interact with people's emotion feelings and behavioral reaction, which further affect design creativity. The subjects listening to fast-tempo music developed more creative ideas and exhibited higher fluency and flexibility of ideas, while the subjects listening to slow-tempo music, the originality and elaboration of their ideas were better. Furthermore, the idea elaboration was enhanced when listening to slow-music and without-music situations. Reasons for the phenomenon, we speculate that fast music triggered moderate and high activation states in positive emotions moreover accelerated subjects' thinking speed and drawing, which might be helpful for fluency and flexibility of design sketches. On the other hand, slow tempo music trigger lower activation states was helpful for careful design thinking and sketch drawing, which might help with the originality, elaboration, and feasibility of design sketches.

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