資訊圖像概念模式及互動程度之關聯探討

An Association Analysis on Cognition Mode and Interactivity Level of Infographics

10.30105/JDS.201907_22(1).0001

許子凡(Tzu-Fan Hsu)；楊朝明(Chao-Ming Yang)；王聖文(Sheng-Wen Wang)

資訊圖像 ； 概念模式 ； 互動程度 ； Infographic ； Cognition Mode ； Interactivity Level

設計學研究

22卷1期（2019 / 07 / 01）

1 - 17

繁體中文

互動技術的蓬勃發展讓資訊圖像得以呈獻出多樣的表現面貌，有鑑於此，本文針對新興的互動資訊圖像進行探討，並採以互動操作的「概念模式」及給予人們主觀感受之「互動程度」作為觀察變項，對於其間的關聯樣態進行分析。經網路現況進行互動資訊圖像取樣後，再配合專家分群與卡方檢定之統計驗證，進而釐清出互動資訊圖像的特性與因素間的關聯樣態，最後歸納出下述三點結論，以供相關設計之規劃與應用參考：1.互動資訊圖像操作的概念模式，可分為：引導式、操控導覽式、探索瀏覽式、交談式、及相互搭配的混合式，在運用上以探索瀏覽式、混合式、引導式三者較多，而交談式與操控導覽式概念模式的比例較為偏低。2.資訊圖像在互動程度的表現上以中、低互動程度兩者居多，且其與概念模式的搭配間存有顯著之關聯分佈。3.低互動程度資訊圖像的概念模式搭配上以引導式為主，中互動程度多集中於探索瀏覽式與混合式，高互動程度則多為交談式與混合式的概念模式。

Infographics show diverse possibility by interactive technology, offering people visual information in an easy way to consume and share. The purpose of this study was aimed to analyze the association between ＂cognition mode＂ and ＂interactivity level＂ of infographics. The former consisted of five categories: ＂conversing＂, ＂instructing＂, ＂manipulating and navigation＂, ＂exploring and browser＂, and ＂mixed＂. The latter was divided into three levels of ＂high＂, ＂mid＂, ＂low＂. Through the survey of interactive infographics, a chi-squared test conducted to determine whether there is a significant difference among the distributions. Therefore, the three conclusions were drawn as follows: 1. The proposition of ＂exploring and browser＂ and ＂mixed＂ was the high among the categories of cognition mode, followed by ＂instructing＂ and ＂manipulating and navigation＂, and lastly ＂conversing＂. 2. The infographics of ＂mid＂ or ＂low＂ interactivity level were more those of ＂high＂ interactivity level. Additionally, a significant association existed between cognition mode and interactivity level. 3. The interactivity level of ＂low＂, ＂mid＂, and ＂high＂ level were usually adopted by the cognition of ＂instructing＂, ＂exploring and browser＂, and ＂manipulating and navigation＂. As for ＂mixed＂, it was frequently applied in both ＂mid＂ and ＂high＂ interactivity levels.

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