题名

建構組織內採購決定因素量表－以資訊系統整合類為例

DOI

10.30129/IMR.200905.0006

作者

黃營杉；樊祖燁；柯光源

关键词
期刊名称

產業管理評論

卷期/出版年月

3卷2期（2009 / 05 / 01）

页次

67 - 81

内容语文

繁體中文
中文摘要

組織採購是由採購中心執行採購工作。惟採購中心成員並沒有足夠的產品知識對產品的功能做採購判斷，其採購決策的依據則是以其心中的偏好及態度，本研究稱之為採購決定因素。本研究遵循一般行銷量表的發展典範，以資訊系統整合類產品為例，從採購中心成員的觀點發展出組織採購服務性產品的採購決定因素量表。研究的方法係藉由兩階段的焦點團體討論及資料的蒐集與分析，完成了組織採購服務性產品採購決定因素量表之建構，並討論此量表的應用。
主题分类 社會科學 > 管理學
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