效法自然界的企業發展策略－商業生態系統觀點

10.30129/IMR.201112.0003

李沿儒

商業生態系統 ； 商業經營模式 ； 成長策略

產業管理評論

5卷1期（2011 / 12 / 01）

9 - 20

繁體中文

管理學中有很多可以朗朗上口的成長策略，例如差異化、成本領導、多角化、企業併購等，但是現在有越來越多的人討論仿生物界的成長策略－商業生態系統，這是一種撇開過去單打獨門，追求互利共生與系統性成長的模式。傳統的策略管理，由外而內思考企業的定位和競爭優勢，商業生態系統則是思考如何領導共生與共成長的商業網絡。兩種不同的思維模式，為當代企業帶來截然不同的商業模式和格局，當然也需要不一樣的管理技能。

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