以定性方法探究－大學生對專業認證之心智模式

10.30129/IMR.201207.0007

陳怡靜；胡學誠；莊煥銘

專業認證 ； 關鍵事件技術 ； 互動性質性分析方法 ； 心智模式 ； professional certificates ； critical incident technique ； interactive qualitative analysis ； mental model

產業管理評論

5卷2期（2012 / 07 / 01）

73 - 90

繁體中文

有鑑於擁有專業證照已逐漸成為近年來企業界招聘員工、加薪晉級的參考，為鼓勵各大專校院推廣專業認證，讓大學生於畢業時能夠擁有學位證書與多張專業證照，國內各大專校院提出多種獎勵與輔導機制，積極協助學生取得各式專業證照，在產、官、學界皆具共識的前提下，證照潮流已成為一股勢不可擋的趨勢。順著這波證照熱潮，本研究從大學生的角度出發，探究考照學生與認證服務提供者（認證單位與學校）的互動關係，運用關鍵事件技術與互動性質性分析方法兩種質性工具的結合，從中瞭解考照者的認知基模。研究結果顯示，造成考生滿意事件的比例以「人員態度」位居第一，不滿意事件比例則以「軟硬體設備」最高，而成就考照者心智模式的主要成因為「職涯需求」、主要結果則為「證照評價」。本研究最後根據研究結果，對專業認證機構提出「建立專業認證的品牌形象」、「建立專責單位，強化考照動機」及「業界、學校互結聯盟」三項意見，而對大專校院則提出「激動適當的輔導機制」、「營造校園專業認證氛圍」及「提撥預算做為實質獎勵」三個具體建議。

More and more enterprises use the possession of professional certificates as a criteria for recruiting and promoting their employees. Many domestic universities urge students to acquire certificates indicating mastery of knowledge and skills in subject domains, so that their graduates can show not only diplomas, but also competitiveness and readiness for entering stiff job markets. The governments also offer various incentives for schools, which in turn promote and support their students to acquire more certificates. In light of the mainstream towards pursuing certificates, this research investigated the mental schema of the key participants in certificate examinations-students. This work conducted the investigation by applying two qualitative methods-critical incident technique (CIT) and interactive qualitative analysis (IQA). Theresearch findings indicate thatamong the sources of satisfactory incidents, staffs' attitudes topped the ranking, while among the sources of dissatisfactory incidents, inappropriate equipments dominates the others. The constructed mind map shows that career requirement is the primary driver, while certificate assessment is the primary outcome. Based on the findings, concrete suggestions regarding how to build up brand image, how to strengthen motivation, and how to collaborate with educational institutes are provided toward certificate-issuing organizations; concrete suggestions regarding how to establish supportive mechanism, how to build atomosphere, and provision of financial aid toward higher education institutes.

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