高雄市居民之休閒活動型態－採用臺灣本土休閒活動量表

Leisure Activity Styles among Kaohsiung City Residents: Application of Taiwan Leisure Activity List

10.5297/ser.1503.001

謝坤霖(Kun-Lin Hsieh)；許義忠(Yi-Chung Hsu)；葉智魁(Chih-Kuei Yeh)；蓋理奇克(Garry E. Chick)

文化共識 ； 市場區隔 ； 自由列舉 ； 休閒效益 ； 休閒產業 ； cultural consensus ； free-listing ； leisure benefit ； leisure industry ； market segment

大專體育學刊

15卷3期（2013 / 09 / 30）

257 - 268

繁體中文;英文

本研究目的為調查高雄市居民的休閒活動參與程度、休閒活動類型與休閒活動型態。由於休閒具有文化性及地域性，我們認為北美的休閒活動量表並不適合應用在臺灣，因此，本研究採用葉智魁、許義忠、Chick（2011）以自由列舉法發展的「臺灣本土休閒活動量表」為研究工具。研究母體為高雄市18歲以上居民，於2008年7－9月在高雄市11個行政區蒐集到274份問卷。研究結果發現：一、高雄市居民最常從事的休閒活動為看電視、聽音樂、閱讀、睡覺、上網、散步、吃、聊天和喝茶，多數為室內、靜態及社交活動。二、高雄市居民從事七種休閒活動：體育活動、消費活動、文藝活動、旅遊活動、網路活動、健行活動、都會活動；三、高雄市居民擁有戶外旅遊、冷漠休閒、消費娛樂、網路休閒、體育休閒等五種休閒活動型態。本研究結論有三：一、高雄市居民休閒活動分為核心與均衡兩類；二、高雄市居民分為休閒豐富、休閒平均與休閒貧乏三個群體。三、休閒活動型態加上人口統計變項才是業者市場區隔與行銷的有利工具。文後除了對休閒業者、各級政府與一般民眾提出建言之外，亦揭露對休閒研究的意義與啟示。

The purpose of this study was to explore the level of leisure participation, leisure activity types and leisure activity styles among Kaohsiung city residents. Since leisure is culturally and regionally contextualized, we noted that leisure activity list developed in North America is not applicable to Taiwan. Thus, we employed Yeh, Hsu, and Chick's (2011) Taiwan leisure activity list which was developed by using free-listing technique. This study population was Kaohsiung city residents with an average age over 18 years. Data were collected in July-September, 2008 from 11 city administrative zones, and 274 questionnaires were analyzed. The study revealed that (1) most frequently participated leisure activities of Kaohsiung city residents, including watching TV, listening to music, reading, sleeping, internet, walking, eating, chatting and tea drinking that are mostly indoors, passive and social activities, (2) seven leisure activity types were identified, including physical, consumptive, cultural, travel, internet, hike and urban types, and (3) Kaohsiung city residents possessed outdoors, indifference, consumption and entertainment, internet, and physical leisure activity styles. Based on our results, three conclusions were drawn: (1) leisure activities can be divided into core and balance categories. (2) the respondents can be categorized as leisure rich, leisure average and leisure impoverished groups. (3) leisure activity style, with the aid of demographics, was useful tool for business marketing and promotion. Recommendations were made for business, government and general public. Contributions and implications for leisure research were also disclosed.

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