競技選手海外賽會旅程經驗隱喻的共識地圖

Consensus Map of the Athlete Experience Metaphor Based on an Overseas Sporting Event Journey

10.5297/ser.1604.001

郭金芳(Chin-Fang Kuo)

視覺資料引談法 ； 攀梯法 ； 文化動因 ； 自助旅行 ； visual data elicitation ； laddering method ； cultural motivator ； self-travelling

大專體育學刊

16卷4期（2014 / 12 / 01）

353 - 365

繁體中文;英文

一場場大型海外國際賽會盛事的饗宴之旅，蘊含著不少經驗意義的隱喻。本研究目的在探究競技選手海外訓練與比賽旅程中的想法、感覺與期望，因此研究方法採用敘說經驗整體與隱喻抽取概念技術，蒐集關鍵事件影像故事，且從中抽取此目標群體內心深層想法的關鍵構念，進而建構其共識地圖。研究結果共抽取43個關鍵構念，包含10個起始構念、25個關聯構念與8個終結構念。研究結果發現：競技選手所呈現的期望價值共識為「專業態度」、「競技目標」、「訓練觀念」、「教練行為」、「情感鏈結」、「文化困惑」、「學習成長」與「自我反思」。本研究結論：競技選手是自身經驗的生產者，有足夠的決定力和行動力，從賽會旅程經驗中學習成長及探索自我，此動態過程是一種做中學→學中思→思中變的自我整合。此自我整合具有意識、行動力與反思性等元素。最後本研究建議，此共識地圖可以作為競技選手訓練策略之計畫施行、賽會主辦城市行銷活動，以及當前政府政策制定之參考。

Every large sporting event can be used as a metaphor to convey various meanings in sports field. This study aimed to explore the core thoughts, feelings and expectations of athletes throughout the course of an overseas competition. Therefore, narrative inquiry methods and the Zaltman Metaphor Elicitation Technique (ZMET) were employed to identify the key constructs formulated in the athletes' minds and to create a consensus map. The results indicated that 43 key constructs were identified, including 10 originator constructs, 25 connector constructs and 8 destination constructs. The final values comprised professional attitude, athletic goals, training concepts, coach behavior, ties of affection, cultural confusion, self-learning, and self-reflection. This study concluded that athletes produced their experiences, combining the 2 abilities of determination and action to sustain selfexploration during the sporting event journey. The dynamic process of self-integration involving the 3 elements of consciousness, activation, and reflection was a learning continuum of learning-by-doing, thinking-by-learning, and changing-by-thinking. Finally, it is suggested that the findings derived from this study verify that the consensus map created through the ZMET can be used as a reference for designing the athletic training programs, marketing strategies for cities sponsoring major events, and government policies.

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