由透鏡理論看大學圖書館讀者選書決策過程

An Exploratory Study of Academic Library Users' Decision-Making Process

10.6182/jlis.2009.7(1.2).037

唐牧群(Muh-Chyun Tang)；吳宛青(Wan-Ching Wu)

透鏡理論 ； 決策 ； 學術圖書館 ； 書目資訊 ； Lens Model ； Decision Making ； Academic Library ； Bibliographic information

圖書資訊學刊

7卷1&2期（2009 / 12 / 01）

37 - 52

繁體中文

在決定是否取用資訊時，我們往往需要依賴片面的資訊或是線索(cues)來判斷作品的內容及相關性。本研究試圖由認知心理學的透鏡理論的觀點，探究大學圖書館讀者在不同搜尋情境中所依賴的作品線索，以及這些線索對於讀者決策的相對重要性。本研究採取問卷調查法的方式以探究讀者的搜尋情境和借書判斷之間的關係。研究結果發現讀者對於借書判斷的信心會因搜尋的情境不同而異。搜尋情境由三個面向區分：一為讀者對搜尋主題的熟悉程度；二為借閱作品的目的，如：自我成長、課業需要、研究、以及教學；三為借閱作品是否為已知項目。研究結果發現讀者借出館藏的途徑，因搜尋情境不同而有所不同，而他們對不同線索的依賴程度也因搜尋情境而異。在結論的部分，我們討論了研究結果對於資訊尋求理論發展的意涵，並提出改進圖書館服務的建議，本文建議圖書館應提供更多的瀏覽機會來促成資訊偶遇，以及以更豐富書目資訊的內容來協助讀者決策。

The paper reported results from a user survey study conducted in an academic library setting that aimed at investigating readers'borrowing decision making process. The research is motivated by adaptive decision making theory and Len's Model in cognitive psychology. Specifically, the research sets out the explore readers' reliance on various information sources when facing different search situations. The results show that readers adaptively make use of information sources in their immediate information environment and those in the library setting to learn about and judge the value of a title. It is hoped that the results will lend support to the provision of richer bibliographic information and connectivity among works to facilitate user judgment and browse-based access to library collection. The theoretical implications of the study on the development of human information seeking are also discussed.

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