網路影音休閒之遊歷行為探析

An Analysis of Video Navigation Behavior for Web Leisure

10.6182/jlis.2012.10(2).039

卜小蝶(Hsiao-Tieh Pu)；張映涵(Ying-Han Chang)

網路休閒 ； 網路影音休閒 ； 影音遊歷行為 ； 影音瀏覽行為 ； Web Leisure ； Web Video Leisure ； Video Navigation Behavior ； Video Browsing Behavior

圖書資訊學刊

10卷2期（2012 / 12 / 01）

39 - 74

繁體中文

現代人重視休閒，而網路影音休閒已逐漸成為其中重要的管道之一。本文介紹休閒與遊歷行為相關概念及重要研究主題，並以目前相當盛行的網路影音分享平台YouTube為研究場域，邀請具有網路影音休閒經驗參與者，進行實証研究。研究採用問卷、影音遊歷紀錄分析、日誌及訪談等方法。研究結果顯示：參與者觀看的影音內容相當多元，其來源包括傳統媒體及使用者自製影音，而這些網路影音也能同時滿足大眾化及個人化休閒需求；參與者在影音遊歷的過程中，十分專注於休閒，也樂於嘗試及探索未知影音；但在休閒時間有限下，如何在休閒與休息之間求取平衡，真正達到身心放鬆的休閒本意，值得關注。

People nowadays put much emphasis on leisure activities, and web video has gradually become one of the main sources for popular leisure. This article introduces the related concepts of leisure and navigation behavior as well as some recent research topics. Moreover, using YouTube as an experimental setting, the authors invited some experienced web video users and conducted an empirical study on their navigating the web videos for leisure purpose. The study used questionnaires, navigation logs, diaries, and interviews to collect data. Major results show: the subjects watched a variety of video content on the web either from traditional media or user-generated video; these videos can meet their leisure needs of both the broad and personal interests; during the navigation process, each subject quite focuses on video leisure, and is willingly to explore unknown videos; however, within a limited amount of time for leisure, a balance between leisure and rest becomes an issue of achieving real relaxation, which is worth of further attention.

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