應用Google Trends研究教育管理時尚

Using Google Trends to Study Educational Management Fashion

10.6423/HHHC.201805_(115).0008

葉連祺(Lain-Chyi Yeh)

管理時尚 ； 谷歌趨勢 ； 教育管理 ； management fashion ； Google Trends ； educational management

學校行政

115期（2018 / 05 / 16）

156 - 174

繁體中文

管理時尚已成為管理研究主題，而教育管理時尚則有待探討，Google Trends已用於分析管理時尚，當能適用於分析教育管理時尚。本文結合管理時尚和Google Trends研究成果，提出以Google Trends分析教育管理時尚的新思維和方法。對此，綜合提出管理時尚理論和相關研究，闡述教育管理時尚的意涵和構成要件，指出相關分析可思考事項。另檢視Google Trends功能、分析策略、分析流程、分析決策體系，並指出六項限制。最後提出Google Trends在教育管理時尚研究的四類分析類型和應用架構，配合四個實例，說明如何應用Google Trends探討教育管理時尚。

Management fashion is a research topic for management, but not yet for educational management fashion. Google Trends has used to analysis educational fashion as well as use to study educational management fashion. The study integrated the findings from management fashion and Google Trends, and proposed some new thinking and methods for educational management fashion. Therefore the theoretic bases and related researches for educational management fashion were discussed. The meanings, contents and configure requirements in educational management fashion as well as other useful relative thinking were all interpreted. Moreover several functions, analytic strategies, analytic procedures and a decision system for analysis were proposed, as well as six limitations. Finally four analytic types and an application framework for studying educational management fashion were provided. How to use Google Trends to explore educational management fashion was also illustrated.

1. Abrahamson, E.(1996).Management fashion.Academy of Management Review,21(1),254-285.
2. Abrahamson, E.(1991).Managerial fads and fashions: The diffusion and rejection of innovations.Academy of Management Review,16(3),586-612.
3. Abrahamson, E.,Fairchild, G.(1999).Management fashion: Lifecycles, triggers, and collective learning processes.Administrative Science Quarterly,44(4),708-740.
4. Benders, J.,Nijholt, J.,Heusinkveld, S.(2007).Using print media indicators in management fashion research.Quality & Quantity,41(6),815-829.
5. Blumer, H.(1969).Fashion: From class differentiation to collective selection.The Sociological Quarterly,10(3),275-291.
6. Carson, P. P.,Lanier, P. A.,Carson, K. D.,Guidry, B. N.(2000).Clearing a path through the management fashion jungle: Some preliminary trailblazing.Academy of Management Journal,43(6),1143-1158.
7. Ettorre, B.(1997).What's the next business buzzword?.Management Review,86(8),33-35.
8. Fink, D.(2003).A life cycle approach to management fashion: An investigation of management concepts in the context of competitive strategy.Schmalenbach Business Review,55,46-59.
9. Koontz, H.(1961).The management theory jungle.Academy of Management Journal,4(3),174-188.
10. Koontz, H.(1980).The management theory jungle revisited.Academy of Management Review,5(2),175-188.
11. Madsen, D. Ø. (2016). Using Google Trends in management fashion research: A short note. Retrieved from https://hal.archives-ouvertes.fr/hal-01343880/document
12. Madsen, D. Ø.,Stenheim, T.(2013).Doing research on ‘management fashions’: Methodological challenges and opportunities.Problems and Perspectives in Management,11(4),68-76.
13. Simmel, G.(1957).Fashion.American Journal of Sociology,62(6),541-558.
14. 王圓圓,袁澤沛(2005)。管理時尚研究。貴州財經學院學報，119，109-112。
15. 王圓圓,袁澤沛,張巧麗(2005)。管理時尚傳播過程研究。中國工業經濟，9，122-128。
16. 包玉澤,譚力文,劉林青(2010)。管理時尚在中國傳播的多案例文獻計量研究。情報雜誌，29(6)，22-26。
17. 譚力文,王圓圓(2006)。基於戰略視角的管理時尚生命週期研究。石家莊經濟學院學報，29(3)，281-285。

1. 蔡雅芳,黃景揚,陳詩潔,曹昌堯,呂克桓(2020)。應用Google Analytics掌握學生來源。商管科技季刊，21(3)，323-347。
2. 葉連祺(2020)。教育領導定義、取向與分析方法之研究。學校行政，128，180-262。
3. 張芳敏(2018)。探討教育領導理論流行情形：應用引用分析和趨勢分析。學校行政，118，40-70。