產品造形中的符號與符碼

Sign and Code in Product Design

10.6381/JD.200012.0073

林銘煌(Ming-Huang Lin)

符碼 ； 符號 ； 產品語意 ； 後現代主義 ； 產品設計 ； code ； sign ； product semantics ； post-modern ； product design

設計學報

5卷2期（2000 / 12 / 01）

73 - 82

繁體中文

本文探討符號在設計中所扮演的角色及其如何存在於日常用品中。研究中視‘符碼’為最小的設計單位，左右著符號的特性。並把符碼分成三個方面討論－功能碼、情感碼、和傳達碼－來呼應設計上的現代主義、後現代主義和產品語意學。對產品造形而言，因個人主觀的意識、知覺、想像和情感之故，符碼的結合與符號間互動的結果，導致每個人對同一物體有著不同的認知。

The study introduces the ideas of how signs are located in everyday objects and how they play a significant role in design. It assumes the concept of the code is the smallest unit which dominates the feature of a single sign. For product design, this study divides artifact codes into three aspects-functional, emotional, and communicational codes-to echo the most important movements-modern, post-modern, and product semantics-in design history. The consequence of code cooperation and sign interaction is that objects are perceived differently, depending on individual subjective perception, sensation, imagination and emotion.