题名

經典車款的復古設計

并列篇名

The Retro-Expressions of the Classic Car Styling

DOI

10.6381/JD.200909.0031

作者

林銘煌(Ming-Huang Lin);黃柏松(Boson Huang);陳政祺(Cheng-Chi Chen)

关键词

汽車造形 ; 演化 ; 復古 ; 特徵 ; Car Styling ; Evolution ; Retro ; Feature

期刊名称

設計學報

卷期/出版年月

14卷3期(2009 / 09 / 01)

页次

31 - 49

内容语文

繁體中文

中文摘要

經典車款的更新設計與推出,是近年來汽車設計中重要的話題之一,例如,眾所皆知VW(福斯)車廠的New Beetle(新金龜車)和BMW(寶馬)車廠的Mini Cooper(迷你柯柏)。它們造型的背後雖然牽涉極廣,令人津津樂道的仍是其外觀的重新表現。本篇套用生物演化的觀點,視經典汽車的「特徵」為造型基因,而設計師在新設計方面選擇性地承襲了先代的部分特徵,再加入個人的詮釋,予以變化,賦與新生命,來適應新時代。本研究以6組具代表性的復古汽車設計案,分別針對專家、設計相關與一般人士,進行兩階段的問卷訪談與調查,歸納出22項設計特徵。整體而言,比較一般性的原則是在車燈組、水箱護罩方面進行特徵的延續,而不同車款在設計方面承襲的重點不同,各車款有各自特定的局部造型特徵。就設計詮釋而言,特徵的簡化是較常見的手法,即去除繁瑣的細節,強調恰當的比例,並表現車身的曲面張力。研究中並排序出各復古設計車款關聯性較高的特徵,評比出延續性較佳的車款,依序為:BMW車廠Mini Cooper、VW車廠New Beetle、BMW車廠Z8、Ford車廠Thunderbird、Lincoln車廠Continental,以及Mercedes車廠 Maybach。另外,判斷特徵關聯性時,具有設計專業背景之受測者,通常給予較高的評量值,顯示出具設計專業背景之受測者,對於造形特徵關係差異,具有較高的敏銳度。

英文摘要

The revivals of the classic cars have become one of the main issues in car industries recently, for instance, New Beetle (VW) and Mini Cooper (BMW). The retro-expression of car styling involves many issues, and people are delighted to talk about their appearances. This paper borrows concepts from philosophy of biology and sees the certain features in car design as design gene. Designers select some hereditary features of the earlier models of cars and integrate personal creativity to fit the needs and contexts of the new world. This research takes six pairs of retro car designs as the stimuli and different design background people as samples to carry on two steps of investigations. It illustrates 22 features from the study, and also concludes that, to the whole, different items of car have different inherited emphases; to the partial area, the retro-expression is focused on the headlight and radiator cover, and each item has its own partial feature. The result displays that the most popular design treatment is 'to simplify', i.e. to dislodge unnecessary details, chase appropriate proportion, and expresses visual stretching force. Typical examples of classic cars are, in terms of the descending order of the degree of their continuity in retro expressions, Mini Cooper of BMW, New Beetle of VW, Z8 of BMW, Thunderbird of Ford, Continental of Lincoln, and Maybach of Mercedes. It also lists higher significant feature for each item and assesses better items from retro viewpoint, and compares the cognitive difference between the people with and without the design background.

主题分类 人文學 > 藝術
社會科學 > 傳播學
参考文献
  1. Bell, J.(2003).Concept car design: Driving the dream.East Sussex:Roto Vision SA.
  2. Hodge, B.(2002).Retro futurism: The car design of J Mays.New York:Universe.
  3. Honer, J.(2002).The car design, Yearbook 1.London:Stephen Newbury.
  4. Jencks, C.(1980).The architectural sign, signs, symbols and architecture.Chichester:John Wiley & Sons.
  5. Kirchberg, P.,Erdmann, T.,Plagmann, T.(1998).A history of progress: Chronicle of the Audi Ag.Cambridge:Bentley.
  6. Krippendorff, K.(1990).Product semantics: A triangulation and four design theories.In Proceedings of the Product Semantics '89 Conference 16-19 May 1989 at UIAH, A3-23
  7. Langrish, J. Z.(2004).Darwinian design: The memetic evolution of design ideas.Design Issues,20(4),4-19.
  8. Masatsugu, A.(1998).Retro design - Car styling trends as seen in the '97 Motor show.AXIS,71,20-23.
  9. Masatsugu, A.(2004).Styling: Mono form - An expression that goes beyond styling.AXIS,107,19-45.
  10. Sober, E.、歐陽敏譯(2000)。生物演化的哲學思維。台北市:韋伯文化。
  11. Sparke, P.(2002).A century of car design.London:Mitchell Beazley.
  12. 白振宇(1986)。生物學概論。台北:財團法人徐氏基金會。
  13. 林榮泰(1981)。座車型態演進之研究。明志工專學報,12,45-77。
  14. 林銘煌(2001)。傳統與創新在設計上的關係。數位化時代的設計教育研討會論文集,台北:
  15. 曼特爾、蘇采禾譯(1997)。汽車大戰:全球汽車大廠的發跡·商機與趨勢。台北:時報文化。