網站瀏覽環境之品質評估架構建構與特徵屬性判定

The Evaluation Framework and Feature Identification for Website Browsing Quality

10.6381/JD.201009.0049

黃靜純(Ching-Chun Huang)；管倖生(Shing-Sheng Guan)

網站設計 ； 品質評估 ； 屬性判定 ； Website Design ； Quality Evaluation ； Feature Identification

設計學報

15卷3期（2010 / 09 / 01）

49 - 67

繁體中文

本研究應用Herzberg所提出的雙因子理論作為論述基礎及研究發展的基礎架構，透過先前研究案例之實證與分析，闡明雙因子理論亦能應用於網站瀏覽環境之品質評估，再加入文獻彙整與兩次焦點團體會議之討論和分析，從設計的觀點以及使用者的角度，提出「視覺」、「使用」與「資訊」三大品質評估構面，共計87項評估特徵，以及「通用－魅力－危險」三大品質特徵屬性；其後，透過問卷擬訂及調查，以因素分析法，針對三大品質評估構面，萃取出18個共同因素，由研究者輔以文獻分析，逐一命名，建構出內容完整的網站瀏覽環境品質評估模式；最後，再針對各評估特徵進行屬性類別的判定，具體提出網站瀏覽環境品質評估特徵之優先改善順序建議。

The framework of this study is based upon Herzberg's Two-Factor Theory. After the experiment and analysis of relative study cases, it's found that Two-Factor Theory can be applied to website environment quality evaluation. Besides, according to the literature collection and the discussion and analysis of two focus group meetings, there are three dimensions of quality evaluation, including vision, usefulness, and information from the viewpoints of designers and users. There are eighty-seven evaluation features in these three dimensions, and there are three properties for the quality features, ”general-attractive-danger”. Then, questionnaire survey and factor analysis method are used on the three dimensions of quality evaluation to extract eighteen common factors. The researcher collects literature to name these factors and construct a general framework of website environment quality evaluation. Finally, the evaluation features are classified into different categories for the suggestion of improving website environment quality evaluation.

1. Shneiderman, B. (2005). Shneiderman's eight golden rules of interface design. Retrieved July 25, 2009, from University of Texas at Austin, Department of Computer Sciences Web site:http://www.cs.utexas.edu/users/almstrum/cs370/elvisino/rules.html
2. TWNIC-財團法人台灣網路資訊中心（無日期，無作者）。台灣網際網路使用調查。上網日期：2009 年7 月22 日。網址：http://www.twnic.net.tw/total/total_01.htm=TWNIC. Taiwan Network Information Center. Taiwan wang ji wang lu shih yong diao cha. Retrieved July 22, 2009, from http://www.twnic.net.tw/total/total_01.htm
3. Adream, B. E.,Zender, M.(2008).User interface design principles for interaction design.Design Issues,24(1),85-107.
4. Burton, F. G.,Chen, Y.,Grover, V.,Stewart, K. A.(1993).An application of expectancy theory for assessing user motivation to utilize an expert system.Journal of Management Information Systems,9(3),183-198.
5. Chuang, Y. L.,,Wu, L. L.(2007).User-based evaluations of search engines: Hygiene factors and motivation factors.Proceeding of the 40th Hawaii International Conference on System Science,Hawaii:
6. Conger, S. A.,Mason, R. O.(1998).Planning and designing effective web sites.Cambridge, MA:Course Technology.
7. DeSanctis, G.(1983).Expectancy theory as an explanation of voluntary use of a decision support system.Psychological Reports,52,247-260.
8. Flanders, V.,Willis, M.(1998).Web pages that suck.San Francisco:SYBEX.
9. Gill, T. G.(1996).Expert systems usage: Task change and intrinsic motivation.MIS Quarterly,20(3),301-329.
10. Gnoth, T. G.(1997).Tourism motivation and expectation formation.Annuals of Tourism Research,24(2),283-304.
11. Herzberg, F.(1968).One more time: How do you motivate employees?.Harvard Business Review,46(1),53-62.
12. Herzberg, F.(1966).Work and the nature of man.NY:World Publishing.
13. Juran, J. M.(1998).Juran on planning for quality.New York:Free Press.
14. Kaiser, H. F.(1974).An index of factorial simplicity.Psychometrika,39(1),31-36.
15. Kirakowski, J.,Claridge, N.,Whitehand, R.(1998).Human centered measures of success in web site design.Proceedings of the 4th Conference on Human Factor & the Web,HJ:
16. Lederer, A. L.,Maupin, D. J.,Sena, M. P.,Zhuang, Y.(1998).The role of ease of use, usefulness and attitude in the prediction of world wide web usage.Proceedings of the 1998 Association for Computing Machinery Special Interest Group on Computer Personnel Research Conference,Boston:
17. Leviand , M.,Conrad, F.(1996).A heuristic evaluation of a world wide web prototype.Interactions,3(4),50-61.
18. Lin, C. S.,Wu, S.(2002).Exploring the impact of online service quality on portal site usage.Proceeding of the 35th Hawaii International Conference on System Science,Hawaii:
19. Loiacono, E. T.,Watson, R. T.,Goodhue, D. L.(2002).WebQual: A measure of website quality.Marketing Theory and Applications,13,432-438.
20. Lynch, P. J.,Sarah Horton, S.(2001).Web style guide.New Haven:Yale University Press.
21. Maidani, E. A.(2000).Comparative study of Herzberg's two-factor theory of job satisfaction among public and private sectors.Public Personnel Management,20(4),441-449.
22. Markus, L. M.,Keil, M. M.(1994).If we build it, they will come: Designing information systems that people want to use.Sloan Management Review,35(2),11-25.
23. McNeese-Smith, D. K.(1999).The relationship between managerial motivation, leadership nurse outcomes and patient satisfaction.Journal of Organizational Behavior,20(2),243-259.
24. Miller, H. J.(1978).Behavior in organization: The new science of managing people at work.New York:McGraw-Hill.
25. Naumann, E.,Jackson, Jr. D.(1999).One more time: How do you satisfy customers?.Business Horizons,42(3),71-76.
26. Nielsen, J.(2000).Designing web wsability: The practice of simplicity.Indianapolis:New Riders.
27. Nielsen, J.(1993).Usability engineering.San Francisco:Morgan Kaufmann.
28. Nielsen, J.、Tahir, M.(2002)。HOMEPAGE 完全解構。台北市=Taipei:上奇科技=Shang Ji。
29. Norman D. A.(2003).Emotional design: Why we love (or hate) everyday things.New York:Basic Books.
30. Olanrewaju, L. A.(2002).Washington,University of George Mason.
31. Parasuraman, A.,Zeithaml, V. A.,Malhotra, A.(2005).E-S-QUAL: A multiple-item scale for assessing electronic service quality.Service Research,7(3),213-234.
32. Poppleton, P.(1999).Teacher morale, job-satisfaction and motivation.Teaching and Teacher Education,15(3),325-331.
33. Smart, K. L.(2002).Assessing quality documents.ACM Journal of Computer Documentation,26(3),130-140.
34. Spool, J.,Scanlon, T.,Snyder, C.,DeAngelo, T.(1999).Web site usability-A designer's guide.California:Morgan Kaufmann.
35. Stamatoplos, A.,Mackoy, R.(1998).Effects of library instruction on university-students satisfaction with library-A longitudinal-study.College & Reach Libraries,59(4),323-334.
36. Zhang, P.,Dran, G.(2000).Satisfiers and dissatisfiers: A two-factor model for website design and evaluation.American Society for Information Science,51(13),1253-1259.
37. 王貴英(2005)。新竹市=Hsinchu，國立交通大學科技管理研究所=National Chiao Tung University。
38. 吳明隆(2007)。SPSS 統計應用學習實務。台北市=Taipei:知城=Jhih Cheng。
39. 李俊宏(1996)。斗六市=Dou Liou，國立雲林科技大學工業設計研究所=National Yunlin University of Science & Technology。
40. 林怡君(2006)。台北市=Taipei，國立台灣科技大學設計研究所=National Taiwan University of Science & Technology。
41. 胡夢蕾(2003)。內部行銷與工作滿意度之研究－以台灣國際觀光飯店為例。旅遊管理研究，3(2)，1-25。
42. 莊雅嵐(2006)。台北市=Taipei，台灣大學資訊管理學研究所=National Taiwan University。
43. 陳嬿如(2006)。高雄市=Kaohsiung，高雄師範大學教育學系=National Kaohsiung Normal University。
44. 黃廷合、呂日新(2002)。人力資源管理－理論與實務。台北市=Taipei:全華=Cyuan Hua。
45. 廖鵬文、盧康渝(2004)。別讓我的滑鼠迷了路。台北=Taipei:數位人資訊=Shu Wei Ren Zih Syun。
46. 魏可芬(2007)。花蓮縣=Hualien，東華大學企業管理學系=National Dong Hwa University。
47. 顧建光(2002)。員工激勵－勞資雙贏的管理。台北市=Taipei:勝景文化=Sheng Jing Wun Hua。

1. Ching-Chun Huang(2012)。A Study on Application of Kano Model to Satisfaction Quality with Different Type of Website。國際數位媒體設計學刊，4(1)，36-48。
2. 劉仲矩(2014)。購物網站網頁美學使用者知覺類型之初探。Electronic Commerce Studies，12(4)，377-399。
3. 游萬來、李瑞翔、李傳房(2015)。網站互動性設計與使用者互動性感知的差異：兩種不同取向的ACG入口網站比較。設計學報，20(4)，21-42。
4. 張琬翔、尹玫君(2014)。以學習策略觀點建構科學教育網站評鑑指標之研究。當代教育研究季刊，22(2)，47-91。