策展理念傳達效果探討：以「原來臺灣」展覽為例

A Study on Curatorial Communicability: The Case of ＂The Origins of Taiwan＂ Exhibition

陳璽敬(Si-Jing Chen)；陳俊良(Jun-Liang Chen)；林志隆(Chih-Long Lin)

策展流程 ； 策展模式 ； 傳達效果 ； 參觀體驗 ； Exhibition Process ； Exhibition Model ； Communication Effect ； Visit Experience

設計學報

19卷3期（2014 / 09 / 01）

1 - 22

繁體中文

近年來國內外舉辦展覽的需求日益提高，而要如何建構有效傳達策展人理念的展覽，遂成為重要課題。本研究目的即是以個案研究的方式，探討策展人的策展流程及評估該展覽的傳達效果，進而建構能有效傳達策展理念之策展模式。本研究以「原來臺灣：臺灣原住民的有機生活美學」台北場作為探討的個案，採用深度訪談法分析策展人的策展模式，並以問卷調查法分析策展人、9位策展工作團隊成員及149位參觀民眾對該展覽體驗的差異。結果得出，策展模式可區分為理念形成與理念落實兩階段，當中包含形成策展理念、展覽定調、展覽設計及展覽布置等四步驟，再細分為空間規畫、調性營造、展品製作、展區模擬、危機處理、細節微調這六個工作項目，與簡化又強調、與觀眾相關、正確呈現主題、運用色彩、幾何圖形及素材、放大縮小、解構重組、隨機應變及美感體現八項策略。問卷結果顯示，策展人、策展工作團隊與參觀民眾的觀賞體驗程度雖有些許不同，但其參觀感受皆界於滿意到非常滿意之間，由此可知策展人所採用之策展模式能夠具體落實展覽理念，且同時讓觀眾充分感受，具有良好的傳達效果。

In recent years, the demand on exhibitions has increased significantly. How to effectively communicate exhibition concept of curator to visitors has become an important issue. Thus, the purpose of this research is to establish a curatorial process of exhibitions and to verify its communication effectiveness through a case study so as to develop a model for curatorial process. The exhibition of ＂The Origins of Taiwan-The Aesthetics of Organic Lifestyle of Indigenous Peoples in Taiwan＂ held in Taipei was chosen as the case study example. The research methods included in-depth interview with the curator and questionnaire surveys of the curator, 9 curatorial team members and 149 visitors of the exhibition. At last, a model of curatorial process was proposed. It included two phases (conceptual phase and executional phase), four steps (concept formulation, exhibition planning, exhibition design, and exhibition installation), six tasks (space planning, image coordination, exhibit production, exhibition simulation, crisis handling and detailed adjustments) as well as eight strategies (simplicity and emphasizing, visitor relevance, theme accuracy, color coordination, form and material coordination, enlargement and miniaturizing, deconstruction and recombination, responsiveness and aesthetic embodiment). The results of questionnaire surveys showed that although there were some differences in terms of rating results in visiting experience between the curator, curatorial team members and visitors, however, all of their ratings fell between ＂agree＂ and ＂extremely agree＂. Therefore, we can conclude that the model of curatorial process obtained from this study is effective in communications between the curator, curatorial team members, and visitors.

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